VARA marketing self-audit.

Free skill · MIT · 38 rules · Verdict per rule, with rewrites · v1.0.0

Full VARA marketing self-audit for Dubai-targeted cryptoasset promotions.

Install.

No account, no key, no runtime.

npx skills add jukkablomberg/northpoint --skill vara-marketing-self-audit-pro

Read the full file on GitHub

When to use it.

Invoke when you submit a marketing asset (banner, ad, landing page, email, X post, video script, whitepaper excerpt, KOL contract, press release, in-app placement) intended to reach UAE or Dubai-emirate audiences for the full 38-rule audit.

The 38 rules.

Prior marketing approval (rules 1–3)
  • 1Prior approval requirement for licensed VASPs **(public)**
  • 2Campaign-scope vs. organic-content distinction
  • 3Approval reference cannot be marketed as endorsement
Risk warnings and balanced presentation (rules 4–7)
  • 4Mandatory risk warning **(public)**
  • 5Prominence and proximity of the risk warning **(public)**
  • 6Arabic-language risk warning where audience is local
  • 7Balanced presentation: gains and losses paired
Guaranteed-return / yield / projection claims (rules 8–10)
  • 8No guaranteed-return language **(public)**
  • 9Forward-looking projections without basis **(public)**
  • 10Past-performance disclaimer
Celebrity / influencer / KOL endorsements (rules 11–14)
  • 11Paid-partnership disclosure mandatory **(public)**
  • 12Licensed-influencer requirement (UAE-resident KOLs)
  • 13No celebrity endorsement of specific tokens
  • 14KOL contract scope and pre-approval
Targeting and audience disclosure (rules 15–17)
  • 15Geo-targeting clarity **(public)**
  • 16Retail vs. professional / institutional targeting
  • 17Suitability framing
Restricted activities and prohibited tokens (rules 18–20)
  • 18No marketing of restricted-category Virtual Assets **(public)**
  • 19No promotion of unlicensed VASP services to UAE residents
  • 20DeFi and decentralised-product marketing restrictions
Licensing claims and authorisation language (rules 21–23)
  • 21No regulatory-endorsement misframing **(public)**
  • 22Scope-of-licence accuracy
  • 23Cross-regulator / cross-emirate confusion
Sharia compliance claims (rules 24–26)
  • 24Sharia-compliance claims require named board or fatwa **(public)**
  • 25Scope of Sharia compliance must be precise
  • 26No implicit Sharia framing
Stablecoin-specific (Fiat-Referenced Virtual Assets) (rules 27–29)
  • 27FRVA classification disclosure
  • 28"1:1 backed" / "fully reserved" claims
  • 29"Stable" claim and depeg disclosure
Cross-emirate marketing (rules 30–31)
  • 30DIFC / ADGM overlap disclosure
  • 31SCA-overlap for non-Dubai UAE marketing
Token issuance marketing (rules 32–34)
  • 32VA Issuance Rulebook applies to primary issuance marketing
  • 33Whitepaper consistency
  • 34Tokenomics presentation
Activity-specific advertising (rules 35–38)
  • 35Custody Services marketing constraints
  • 36Lending & Borrowing Services marketing
  • 37Exchange Services marketing
  • 38VA Management & Investment Services marketing

What you get back.

Returns verdict + per-rule analysis + rewrite suggestions.

Run it without installing.

Paste an asset, get a verdict.

Run the free check →

Related packs.

Rules are free. Judgment is the job.

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