MiCA, FCA, GDPR and SEC — the marketing-relevant articles, quoted, explained, with the fix.
EU-facing crypto marketing — CASPs, issuers, offerors. Plus the July 2026 deadline and the exchange-availability tracker.
UK cryptoasset promotions — Section 21 FSMA and COBS 4.12A. Overseas firms included.
Every email, signup form and cookie banner that touches an EU/EEA resident.
No rulebook — the Howey test. Marketing claims are what tip a token into a security.
The transitional period ends with no extensions. What changes on the day.
“Clear, fair, and not misleading.” Where most 2025–26 enforcement starts.
Warnings must match the prominence of the benefit claim.
Every claim consistent with the published whitepaper. The number-one audit finding.
Paid endorsements must be disclosed. The vector that caught HTX.
What your copy promises about effort and profit can tip a token under Howey.
Five buckets, and the phrases that pull each toward “security”.
The exact 100-word warning — wording, prominence, placement.
First-time investors wait 24 hours. A funnel constraint, not a footnote.
A sequenced flow before a first purchase — not a checkbox.
Referral bonuses and sign-up rewards are banned in the UK perimeter.
What “freely given, specific, informed” requires in a signup form.
When the segmentation engine decides who gets the offer, Article 22 applies.
Dubai has its own marketing rulebook, and it gates the campaign before the copy.
Paste a URL or your copy — the full verdict lands in seconds. Free, no signup.
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