Same operator, same stack, same standards — three levels of involvement. Pick the one that matches what you actually need this quarter. Move between them as your situation changes.
The fastest way to see where each tier fits. Detailed pages link from each column.
| AI Crypto CMO | CMO Operating System | Fractional Crypto CMO | |
|---|---|---|---|
| Format | Subscription | 90-day install | Retainer in seat |
| Price | €2,500 / mo | €55,000 / 90 days | €15,000–€28,000 / mo |
| Commitment | Cancel any time | One engagement | 3 months min · 30-day notice |
| Who it's for | Companies who need protection, not a CMO | Companies installing the function | Companies running the function |
| Time to value | Day 1 | Day 30 (first deliverables) · Day 90 (full handover) | Week 2 |
| What you get | Coverage · Emergency · Signal · Oversight | Stack installed · runbook · trained operator | NorthPoint runs marketing |
| Hours / month from your side | ~1h | ~16h (CEO/founder, weeks 1–3 and 10–13) | ~4h / week alignment |
| Operator time | ~13h / mo (judgement layer) | Full 90 days, dedicated | 2–4 days / week |
| Cap on subscribers | 6 | 3–4 / year | 2–3 simultaneous |
| See AI Crypto CMO → | See CMO OS → | See Fractional CMO → |
Three questions, in order. Where you land tells you the tier.
Yes → Fractional Crypto CMO. Two days a week, in the seat, owning the function.
No → Continue to Q2.
Yes → CMO Operating System. 90 days to install the stack, train the team, leave a runbook.
No → Continue to Q3.
Yes → AI Crypto CMO. The lightest-friction always-on layer — coverage, emergency, signal, oversight.
No → Probably not the right time. Email hello@northpoint.fi with what you're trying to do — we'll tell you honestly.
Insurance-style always-on coverage for companies who need protection more than they need a CMO. Subscription, cancel any time, 5 seats included.
Submit a marketing asset for MiCA / GDPR / FCA / SEC review. 24-hour SLA.
Crisis playbooks pre-loaded. Up to 8h of war-room time per event.
Operator-grade intelligence. Three named competitors tracked.
Direct access to Jukka. All audits archived as evidence-of-diligence.
A 90-day install of the marketing function. Stack deployed, playbooks in your Notion, internal operator trained, first campaign shipped, 12-month runbook handed over. Your team runs it without us afterward.
Audit the existing function, install the AI marketing stack, set up the Notion operating workspace, define the metric tree.
Co-author the first month of campaigns. Train the internal operator on the stack. Refine playbooks against real launches.
Internal operator runs solo for 30 days while we shadow. Final runbook, metric review, exit-or-continue decision.
Plus tier: €85,000 · 90 days. Adds founder positioning workshop, board-deck template, full M&A-readiness marketing audit. Capacity: 3–4 engagements per year, max 2 in parallel. Paid 50% on signature, 50% at Day 45.
Part-time exchange-grade CMO in the seat. Two tracks for seed-to-Series-B crypto companies that want senior judgement without a full-time hire. 3-month minimum, 30-day notice on either side.
For Seed–Series A companies. Strategic direction, marketing function ownership, key-hire interviewing, founder marketing coach. €180k/yr loaded equivalent.
For Series A–B companies. Full marketing function ownership, team management, board reporting, scaled campaign operations. €336k/yr loaded equivalent.
Cap: 2–3 simultaneous engagements. Max engagement length: 12 months, renewed only if both sides want it. No exclusive retainers forever — fractional is meant to bridge to in-house, not replace it.
Thirty minutes, no NDA, no deck. Describe what you're trying to do — we'll tell you which tier fits, or that none does.