NorthPoint research
How senior crypto marketing leaders actually ran the function in 2026 — built entirely from the public record.
Coming 24 September 2026
Both formats publish here on the day — the interactive HTML version and the regulator-readable PDF. Nothing is gated and there is no signup.
One rule: if a claim could not be traced to a public source, it did not go in. Filings, enforcement records, job postings and operator statements — captured weekly, May to August 2026.
Every chapter closes with an absence-read — what the public record could not show.
Written by Jukka Blomberg, previously CMO of two international crypto exchanges — the essay that started it is here.
The report describes what the regimes require. The free checks apply them to your pages.
The same judgment, applied to your funnel — the fractional CMO seat.