Writing.

26 essays.

• What changes on 1 July for your marketing. →

  The MiCA transitional period ends in all 27 member states at once. Six things become legally different that morning. 10 June 2026.

• The FCA's crypto consultation closes Wednesday. The gateway opens 30 September. Your financial promotions are what gets tested first. →

  CP26/13 closes 3 June 2026; the authorisation gateway opens 30 September. 1 June 2026.

• x402 went to the Linux Foundation. The next exchange-grade marketing buyer isn't an exchange — it's an agent-payments company. →

  Agent-payment rails went institutional in May 2026: Circle Agent Stack, AWS Bedrock AgentCore, x402 with Visa, Mastercard, and Google. 1 June 2026.

• Is your AI agent a CASP? The MiCA question nobody asked when x402 went to the Linux Foundation. →

  When an autonomous agent settles a stablecoin payment, who is the regulated party — and does USDC-as-EMT pull e-money rules in too? An operator's read, 30 days before the MiCA cliff. 1 June 2026.

• Marketing an AI-agent banking product when the agent moves the money. →

  "Your agent handles your money" is a regulated financial promotion the instant it reaches an EU or UK consumer. 1 June 2026.

• When the agencies write their own rankings. →

  Two AI-native crypto marketing agencies published their own "definitive 2026 ranking" this week — and put themselves at the top. That is a funnel, not a ranking. 26 May 2026.

• Anthropic's compliance agents have landed in banking. Your marketing copy is next on the audit trail. →

  Anthropic shipped its bank-side compliance agent the first week of May 2026. 25 May 2026.

• Three on the grid, zero on the leaderboard. →

  Three crypto exchanges have a 2026 F1 sponsorship. None of them are in the top three by global volume. 25 May 2026.

• The brand-partnership seat just changed hands. →

  Crypto.com vacates a $1B sponsorship era. Kraken posts a $96–192k Brand Partnerships Manager the same week. 21 May 2026.

• Three empty marketing chairs in sixty days. →

  Binance, Crypto.com and Coinbase are restructuring the marketing seat. 20 May 2026.

• The interim CMO is the new permanent CMO. →

  19 May 2026.

• Binance just put a product CEO in the CMO seat. →

  18 May 2026.

• What a 60-day bridge CMO actually ships. →

  15 May 2026.

• The sport-celeb era is over. →

  Bybit ended F1. Tour de Suisse cancelled Zondacrypto. 14 May 2026.

• Binance lost its CMO too. →

  Two Tier-1 exchanges in seven days. 13 May 2026.

• Ritson is right about Crypto.com. →

  12 May 2026.

• When the $1B CMO era ends. →

  11 May 2026.

• The Claude Partner badge isn't a marketing strategy. →

  8 May 2026.

• Coinbase named the model: AI-native pods. →

  7 May 2026.

• State of Crypto Marketing 2026. →

  A 40-page report on how senior crypto marketers run the function. 6 May 2026.

• Marketing insurance — why senior expertise will be priced like coverage, not retainer. →

  5 May 2026.

• What an exchange CMO actually checks before a banner ships. →

  Five MiCA checks, in the actual order, run on a composite token-yield example. 5 May 2026.

• Sixty days to MiCA. →

  1 May 2026.

• Why "exchange-grade" is a specific word. →

  26 Apr 2026.

• Hire an agency or a fractional CMO. →

  Five questions, in order. 26 Apr 2026.

• Rebuilding after the AI layoffs. →

  27 Apr 2026.