TRACKING 47 CRYPTO NARRATIVES

Exchange-grade crypto marketing.

Built by an ex-exchange CMO. Leveraged by AI. From €2,500/mo.

N E S W
// 03 — SERVICES

Pick your level of involvement.

// 90-DAY INSTALL

CMO Operating System

FROM €55,000 · 90 DAYS

We install the marketing function and hand it to your team.

See details →
// RETAINER

Fractional Crypto CMO

FROM €15,000/MO

We run your marketing. Part-time senior seat.

See details →
AI Crypto CMO CMO Operating System Fractional Crypto CMO
Who runs itNorthPoint, AI-leveragedWe install, you runWe run it
Time commitmentAlways-on, monthly call90 days, fixed2–4 days/week
Typical buyerSeed–B teams without a senior marketerSeries A/B transformingGrowth- to scale-stage
PriceFROM €2,500/MOFROM €55,000FROM €15,000/MO
// WHY NORTHPOINT

The combination the market is short on.

// 01

Exchange-grade pedigree.

5+ years CMO at international crypto exchanges. 30-person teams. Millions of users acquired across EU, Asia, and MENA.

// 02

AI-leveraged at senior level.

One operator now covers what used to need a 30-person team. The public AI stack is the receipt. View the stack →

// 03

MiCA-fluent.

Public 40-rule MiCA self-audit — the most operator-grade checklist published in the industry. Run a free check →

// 05 — THE OPERATOR
Jukka Blomberg, founder of NorthPoint

Jukka Blomberg. Ex-CMO at international crypto exchanges. Built and scaled 30-person marketing organisations. Acquired millions of users across EU, Asia, and MENA. Authored Crypto Curious? and How to Profit from China. Helsinki-based. Writes at northpoint.fi/resources.

Read the full bio →
// THE METHOD IS PUBLIC

The work is under NDA. The method isn't.

Two prior CMO roles are under post-employment confidentiality — specific exchanges and outcomes are discussed only under reciprocal NDA. What we can publish, we do. Four surfaces, all live:

// 01 · FREE CHECKS

Compliance check suite

Four live regulator-grade audits — MiCA, GDPR, FCA financial promotions, SEC retail communications. Run any asset, get a verdict, send it to your compliance team.

Run a free check →
// 02 · THE STACK

Every AI tool we use

The complete AI stack that lets one operator cover what used to need a thirty-person team. Open list, named tools, no NDA.

View the stack →
// 03 · WRITING

Essays on crypto marketing

Long-form on MiCA, AI-leveraged operations, the post-Ritson crypto-marketing era, and the bridge from agency to fractional CMO. 14+ essays, updated regularly.

Read the writing →
// 04 · SKILLS

Install the playbooks

The full NorthPoint playbook library, installable into Claude Code, Cursor, or any agent that supports the skills spec.

$ npx skills add jukkablomberg/northpoint
See the skills →
// SUBSCRIBER WORKSPACE

What subscribers get.

A logged-in workspace with the live deliverables for your account. Below: a preview of what ships to AI Crypto CMO subscribers every week. Login launches later this year — until then we onboard each new subscriber manually.

Weekly Wire — a sample of the intelligence brief subscribers receive every Monday at 08:00 CET
// WEEKLY WIRE
Monday 08:00 CET

47 narratives tracked. 12 competitor moves. 3 emergent risks. ~1,800 words.

Audit history — every MiCA, GDPR, FCA, and SEC audit run for your account, archived as evidence of diligence
// AUDIT HISTORY
24h SLA

Every pre-flight audit archived. MiCA, GDPR, FCA, SEC. Forward to your compliance team in one click.

Competitor dashboard — three named competitors tracked daily, refreshed weekly
// COMPETITOR DASHBOARD
Three names, tracked

Pick three competitors. Daily monitoring, weekly synthesis, monthly brief. No tab-thrashing.

3 of 6 seats taken €2,500 / month · cancel anytime
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