How is NorthPoint different from hiring a CMO or using an agency?

NorthPoint fills the senior seat itself instead of supplying junior execution, and starts in days rather than the 3–6 months a hire takes. Monthly engagement, no salary or equity commitment.

Which plan should I start with?

Most teams start with Growth: the seat is filled one day a week and campaigns are owned. Starter fits when you have execution covered and need senior judgement; Enterprise when the whole function is ours to run.

How do I make my crypto marketing MiCA-checked?

Under MiCA Article 88, marketing communications must be fair, clear and not misleading, carry a prominent risk warning, and avoid guaranteed-return language. The free check at northpoint.fi/check/mica runs your copy against these rules in seconds.

NorthPoint — Fractional CMO for crypto companies

A marketing department, rented.

Exchange-grade strategy, campaigns and board-ready reporting from a senior operator — without the recruiter, the €200k+ loaded cost or the 90-day onboarding. Here’s the whole process.

1 · Tell us your situation.

One form, no discovery-call theatre. You get a straight answer on which plan fits — or that none does.

2 · Start within a week.

No 90-day onboarding. A senior operator is in the seat, shipping, from the first week.

3 · Everything ships checked.

Campaigns land compliance-checked, with the findings and citations to show your board and your regulator.

Why hire NorthPoint.

Exchange-grade pedigree.

15 years in international marketing, 5+ as CMO of two international crypto exchanges. Millions of users acquired across EU, Asia, and MENA.

AI-leveraged at senior level.

One operator covers what used to need a 30-person team.

Regulator-fluent.

Public 40-rule MiCA self-audit and a cited regulations library. Run a free check →

The seat comes loaded.

Exchange-proven playbooks

Funnels, incentives, KOLs and community — proven scaling platforms to millions of users.

All nine skill packs

The complete compliance rule sets, installed in your own AI tools — included with every plan.

Crisis Playbook Library

Depeg, exploit, exchange halt, regulator letter — the response drafted before the bad day.

Select agents on your stack

SEO/GEO and more, deployed where they move your numbers — scaled up with the plan.

Direct access to Jukka

The operator in your Slack — not an account manager between you and the answers.

Board-ready reporting

Progress arrives written — numbers, decisions and next moves your board can read cold.

Three CMO plans. One operator.

Starter

Clarity and direction, async

€2,490

per month · cancel any time

Strategic direction and weekly priorities, set by the CMO
Compliance pre-flight on everything you ship
Portal: briefs, checks and drafts

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Growth

The seat, one day a week

€4,900

per month · 3-month minimum

Everything in Starter
One day a week embedded with your team
Campaign and channel ownership
Board-ready monthly report

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Enterprise

Full fractional CMO, 2–4 days a week

€15–50k

per month · scoped to you

Team, budget and roadmap leadership
Launches, market entry, rebuilds
Quarterly strategy with the founders

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Every plan is the same ex-exchange CMO — an AI-leveraged operating stack is why the math works. Compare the CMO plans →

The compliance layer is the credential.

Anyone can promise growth. We publish the rulebook we work to — 267 rules across nine jurisdictions, free checks anyone can run, and audits a regulator could read over your shoulder.

MiCA FCA GDPR EAA SEC MAS VARA TGE +3 more

mica-marketing-check · 40 rules

ATTENTION · 3 to fix31 passed

fail"guaranteed rewards… 18% APY" — guaranteed-return language (Art. 88)

fail"claim before the snapshot" — incentive to act without reflection

flag"early supporters benefit" — profit-expectation framing

Common questions.

What does a fractional CMO actually do?

Everything a full-time CMO does — strategy, campaigns, channel and budget ownership, team leadership, board reporting — on a part-time contract. You get 15 years of senior judgement for a fraction of the €200k+ loaded cost of the hire, cancellable instead of severance-bound.

How is this different from a crypto marketing agency?

An agency sells you a production line behind an account manager. NorthPoint sits on your side of the table: we own the strategy and the results, commission production where it makes sense, and pre-flight all of it for compliance — something no agency retainer includes.

What does the compliance layer mean in practice?

Before anything ships, it’s checked against the published rule packs — 267 rules across MiCA, FCA, GDPR, SEC, MAS and VARA — and you get the findings with citations. The same engine powers the free checks on this site, so you can test it right now.

How fast can we start?

Within a week of the intro. There’s no onboarding programme — the first week already produces the marketing review, the priority list and the first shipped work.

We already have a marketing team — does this still fit?

That’s the most common setup. Starter adds senior oversight and a compliance gate to an existing team; Growth puts a CMO over it one day a week. Your team keeps executing — with direction and pre-flight they didn’t have.

Ready to build, scale and win?

An exchange CMO takes your marketing seat from €2,490/mo. Two lines about your situation — a straight answer within 24 hours.

Hire NorthPoint →