TRACKING 47 CRYPTO NARRATIVES

Exchange-grade crypto marketing.

Run by ex-CMOs of international crypto exchanges. Leveraged by AI.

We help crypto companies — token projects, exchanges, protocols, infrastructure — grow their users, brand, and marketing function. Three ways to work together: a monthly insurance-style subscription covering MiCA compliance, emergency comms, and competitor intelligence (from €2,500/mo), a 90-day transformation (from €55,000), or a part-time CMO (from €15,000/mo).

Run a free MiCA check Book a 30-min intro call
N E S W
// 02 — WHAT WE DO

One playbook. Three ways to work together.

Marketing for a crypto company is its own discipline — technical audience, moving regulation, narrow talent pool. We've run it inside scaled exchanges, and we do it now with an AI stack that lets one operator cover what used to need a thirty-person team.

Same playbook, three levels of involvement. You run it with our monthly AI subscription. We install it in 90 days and hand it to your team. Or we run it for you as your part-time CMO. Pick the one that fits where you are. Upgrade when you need more.

// YOU RUN IT
Subscription
FROM €2,500/MO
// WE INSTALL IT
90-day transformation
FROM €55,000
// WE RUN IT
Fractional retainer
FROM €15,000/MO
// 03 — SERVICES

Pick your level of involvement.

// SUBSCRIPTION

AI Crypto CMO

FROM €2,500/MO

Crypto marketing insurance for teams without a senior marketer.

  • Coverage. Every campaign cleared against MiCA and GDPR before it ships. Cross-jurisdiction judgment reviews.
  • Emergency. 24/7 comms hotline. <1h response in EU business hours. Holding statement in 4h. War room included.
  • Signal. Weekly competitor dashboards, narrative tracker, regulatory wire — proprietary to NorthPoint.
  • Oversight. Monthly call with an ex-exchange CMO. Async access. Quarterly written review.
Run a free MiCA check → Join the waitlist →
// 90-DAY INSTALL

CMO Operating System

FROM €55,000 · 90 DAYS

We install a working marketing operating system inside your company and hand it over.

  • Weeks 1–3: diagnose, audit, lock positioning.
  • Weeks 4–9: install the AI stack, rebuild content, funnel, community.
  • Weeks 10–13: train your team, hand over the 12-month runbook.
  • Ends on Day 90. No open-ended retainer.
Book a call →
// RETAINER

Fractional Crypto CMO

FROM €15,000/MO

We run your marketing. Part-time senior seat. Two tracks.

  • Ex-exchange CMO owning your marketing function, part-time.
  • Growth Track (Seed–Series A) from €15,000/mo · 2–3 days/week.
  • Scale Track (Series B+) from €28,000/mo · 3–4 days/week.
  • 3-month minimum. Two slots open for Q3 2026.
Book a call →
AI Crypto CMO CMO Operating System Fractional Crypto CMO
Who runs itNorthPoint, AI-leveragedWe install, you runWe run it
Time commitmentAlways-on, monthly call90 days, fixed2–4 days/week
Typical buyerSeed–B teams without a senior marketerSeries A/B transformingGrowth- to scale-stage
PriceFROM €2,500/MOFROM €55,000FROM €15,000/MO
// 04 — WHY NORTHPOINT

The combination the market is short on.

Crypto companies have plenty of marketers to choose from. Very few of them have run marketing inside a scaled exchange. Fewer still are operating AI-leveraged at senior level. We are both. Below is the detail.

// 01

Exchange-grade pedigree.

5+ years running marketing at international crypto exchanges. Teams of 30+ managed. Millions of users acquired across EU, Asia, and MENA. This is the narrow credential the market is short on.

5+ YRS EXCHANGE CMO · 30+ TEAM · MILLIONS OF USERS
// 02

AI-leveraged at senior level.

The combination the market is short on is not someone who knows crypto or someone who knows AI. It is someone who has run exchange-scale marketing and now operates AI-leveraged. That's us. Our public AI stack is the receipt.

View the stack →
// 03

MiCA-fluent.

If you sell into Europe after MiCA, you need a marketer who can ship without burning the licence. Our public 40-rule MiCA marketing self-audit is the most operator-grade checklist published in the industry.

View the audit →
// 04

Skin in the game.

We don't just advise crypto companies. We hold crypto. Our BTC treasury is a statement that our time horizon is the industry's, not the next fee cycle.

BTC TREASURY · LONG-HORIZON ALIGNMENT
// 05 — THE OPERATOR
Jukka Blomberg, founder of NorthPoint

Jukka Blomberg. Ex-CMO at international crypto exchanges. Built and scaled 30-person marketing organisations. Acquired millions of users across EU, Asia, and MENA. Authored Crypto Curious? and How to Profit from China. Helsinki-based. Writes at northpoint.fi/resources.

Read the full bio →
// 06 — THE WORK IS PUBLIC

No case studies yet. Install the work instead.

We don't publish client names until Tier 2 engagements produce results we can publish. Until then, the work speaks for itself — open repositories you can install into your own AI stack with one command, two books, and long-form essays.

// INSTALL THE NORTHPOINT STACK
$npx skills add jukkablomberg/northpoint

Installs into Claude Code, Cursor, and any agent environment that supports the skills spec. Two skills today — more added quietly over time.

// SKILL
crypto-cmo-ai-stack

The tools and judgment layer we actually use to run crypto marketing solo.

$ npx skills add jukkablomberg/northpoint --skill crypto-cmo-ai-stack
View on GitHub →
// SKILL
mica-marketing-self-audit

40 rules to check before you ship a crypto ad in the EU.

$ npx skills add jukkablomberg/northpoint --skill mica-marketing-self-audit
View on GitHub →
// BOOKS
Crypto Curious? · How to Profit from China

Two published books on crypto and global markets.

On Amazon →
// ESSAYS · COMING SOON
Selected long-form

Five opinionated pieces in the queue — exchange marketing, AI leverage, EU crypto regulation. See the titles.

View the queue →
// 07 — START HERE

Start with the subscription. Upgrade when you need more.

The AI Crypto CMO subscription is the lowest-friction way to get us operating inside your company. Anything heavier — a transformation or a retainer — is a conversation.

Join the waitlist — AI Crypto CMO Book a 30-min intro call