Run by ex-CMOs of international crypto exchanges. Leveraged by AI.
NorthPoint is a crypto-native marketing firm with three ways to work with us — subscription, 90-day transformation, or fractional retainer.
We built an exchange-grade crypto marketing operating system. It's what a CMO would run inside your company if that CMO had already done it at scale — and had the AI leverage to cover the ground a thirty-person team used to.
You can run it yourself with our subscription, we can install it in 90 days, or we can run it for you on a fractional retainer. Same substance. Three levels of involvement. Pick the one that fits where you are right now. Upgrade when you need more.
You run it. Our AI stack runs inside it. We review.
We install a working marketing operating system inside your company and hand it over.
We run your marketing. Part-time senior seat. Two tracks.
| AI Crypto CMO | CMO Operating System | Fractional Crypto CMO | |
|---|---|---|---|
| Who runs it | You | We install, you run | We run it |
| Time commitment | Monthly cadence | 90 days, fixed | 2–4 days/week |
| Typical buyer | Pre-Series A teams | Series A/B transforming | Growth- to scale-stage |
| Price | FROM €2,500/MO | FROM €55,000 | FROM €15,000/MO |
Crypto companies have plenty of marketers to choose from. Very few of them have run marketing inside a scaled exchange. Fewer still are operating AI-leveraged at senior level. We are both. Below is the detail.
5+ years running marketing at international crypto exchanges. Teams of 30+ managed. Millions of users acquired across EU, Asia, and MENA. This is the narrow credential the market is short on.
The combination the market is short on is not someone who knows crypto or someone who knows AI. It is someone who has run exchange-scale marketing and now operates AI-leveraged. That's us. Our public AI stack is the receipt.
View the stack →If you sell into Europe after MiCA, you need a marketer who can ship without burning the licence. Our public 40-rule MiCA marketing self-audit is the most operator-grade checklist published in the industry.
View the audit →We don't just advise crypto companies. We hold crypto. Our BTC treasury is a statement that our time horizon is the industry's, not the next fee cycle.
Jukka Blomberg. Ex-CMO at international crypto exchanges. Built and scaled 30-person marketing organisations. Acquired millions of users across EU, Asia, and MENA. Authored Crypto Curious? and How to Profit from China. Helsinki-based. Writes at northpoint.fi/resources.
Read the full bio →We don't publish client names until Tier 2 engagements produce results we can publish. Until then, the work speaks for itself — open repositories you can install into your own AI stack with one command, two books, and long-form essays.
// INSTALL THE NORTHPOINT STACK $npx skills add jukkablomberg/northpoint
Installs into Claude Code, Cursor, and any agent environment that supports the skills spec. Two skills today — more added quietly over time.
The tools and judgment layer we actually use to run crypto marketing solo.
40 rules to check before you ship a crypto ad in the EU.
Two published books on crypto and global markets.
On Amazon →Five opinionated pieces in the queue — exchange marketing, AI leverage, EU crypto regulation. See the titles.
View the queue →The AI Crypto CMO subscription is the lowest-friction way to get us operating inside your company. Anything heavier — a transformation or a retainer — is a conversation.