Fractional Crypto CMO

// WHO IT'S FOR — TWO TRACKS

Two buyers, one retainer, different depths.

// GROWTH TRACK

FROM €15,000/MO · 2–3 DAYS/WEEK

Seed–Series A. For founders currently running marketing themselves who need a senior operator stepping in part-time. Owning the function, hiring and managing the first marketing hires, setting the weekly rhythm, running the AI stack, owning the exec conversation.

Typical week: two marketing standups, one exec sync, direct hands-on work on positioning, content, or funnel. Async on Slack or Linear the rest of the time.

Book a call — Growth Track →

// SCALE TRACK

FROM €28,000/MO · 3–4 DAYS/WEEK

Series B+. For scaled crypto companies — exchanges, L1s, infrastructure — that need an exchange-grade CMO in the seat immediately. Full ownership of the marketing P&L. Reports into the CEO. Monthly board update. Manages or hires against an existing team.

Typical week: 1.5–2 days on-site or deep-sync equivalent, full exec membership, team management, vendor and KOL relationships.

Book a call — Scale Track →

// WHAT WE OWN

What a fractional CMO owns at NorthPoint.

Marketing strategy and positioning. We write the positioning doc. We defend it.
Team. We hire, manage, and — if needed — replace. Your team is our team during the retainer.
The AI stack. Installed inside your environment, running every week.
The CEO relationship. Direct reporting line. Monthly board update. No middle layer.
The P&L. We run marketing spend inside the agreed budget. Numbers at every exec meeting.
Absorbed capabilities. Compass-style strategic advisory and Product X-Ray-style audits live inside this seat. We don't sell them separately.

// WHAT WE DON'T DO

What we don't do.

We don't do advisory-only ("coaching", "office hours"). We operate.
We don't do agency-style execution with no strategy ownership. If we run it, we own the strategy too.
We don't do exclusive retainers forever. Maximum 12-month engagements, renewed only if both sides want it.
We don't do retainers where the CEO is not the direct counterparty.

// VS. A FULL-TIME HIRE

Versus the full-time CMO hire.

	// FULL-TIME CMO	// NORTHPOINT FRACTIONAL
Time to productive	60–120 days	DAY 1
Loaded cost	€200k–€350k/yr	€180k–€340k/yr
Severance risk	High	NONE
Seniority	Market-rate	EX-EXCHANGE CMO
AI leverage	Depends on hire	NATIVE
Commitment	Permanent	3-MO MIN · 30-DAY NOTICE

Scale Track at €28k/mo = €336k/yr loaded equivalent. Growth Track at €15k/mo = €180k/yr loaded equivalent.

// CAPACITY

Capacity.

We hold two to three active retainers. No more. Scarcity is part of the product.

AS OF Q3 2026: TWO SLOTS OPEN.

// FAQ

Before you ask.

Are you working with our competitors?

No. Marketing conflict check is part of the intro call. If there's a conflict, we tell you before any paperwork.

Minimum commitment?

Three months. After that, 30 days' notice on either side.

Do you travel?

For Scale Track: yes, on-site or major-event presence as needed. For Growth Track: mostly remote with quarterly visits.

Can we start with the 90-day install and then convert?

Yes, and most Scale Track engagements do. CMO Operating System →

What if we want to step down later?

Step-down to the AI Crypto CMO subscription is a standard exit — you keep the stack running with light judgment oversight.

"Hiring a full-time CMO means betting six months of runway on a pattern match. Fractional means betting one month."

— Jukka Blomberg

Two slots open. 30 minutes to see if one is yours.

Book a 30-min intro call →

// NOT READY FOR A RETAINER?

Start with the AI Crypto CMO subscription. €2,500/mo. Upgrade when you're ready.

Tier 3 →