Title III + Title IV plus the ESMA Guidelines on marketing communications. Marketing-relevant subset, written for marketers. In force since 30 December 2024 for stablecoins; 30 June 2024 for utility tokens and CASP services.
MiCA covers the issuance, offer, and trading of crypto-assets in the EU. The marketing-relevant articles cluster in Title II (offers of crypto-assets other than asset-referenced tokens), Title III (asset-referenced tokens / stablecoins), and Title IV (e-money tokens), with cross-cutting marketing-communication rules. ESMA’s 2024–2025 guidelines refined these for influencer and KOL marketing.
On the public record, yes — Coinbase serves EU users via Coinbase Luxembourg S.A., MiCA-authorised by the CSSF (June 2025) and passportable EU-wide. What that authorisation covers, what can still change, and how to verify any provider’s status on the ESMA register yourself.
On the public record, yes — Kraken serves EU/EEA users via its EU entity, MiCA-authorised by the Central Bank of Ireland (June 2025) and listed on the ESMA register. What that authorisation covers, what can still change, and how to verify any provider’s status yourself.
On the public record, yes — Bitpanda secured a MiCA CASP authorisation from Germany’s BaFin (announced 27 January 2025, one of the first) and is listed on the ESMA register. What that authorisation covers, what can still change, and how to verify any provider’s status yourself.
On the public record, yes — OKX serves EU/EEA users via OKX Europe Limited, MiCA-authorised by Malta’s MFSA (27 January 2025) and listed on the ESMA register. What that authorisation covers, what can still change, and how to verify any provider’s status yourself.
On the public record, yes — Crypto.com serves EU/EEA users via Foris DAX MT Limited, MiCA-authorised by Malta’s MFSA (27 January 2025, among the first major global platforms) and listed on the ESMA register. What that authorisation covers, what can still change, and how to verify any provider’s status yourself.
On the public record, yes — Bitvavo B.V. obtained its MiCA CASP licence from the Netherlands’ AFM (announced 27 June 2025), covering the EU plus Norway, Iceland and Liechtenstein. The home-market case: a Dutch firm licensed by its own national competent authority — and how to verify any provider’s status yourself.
On the public record, yes — eToro’s EU subsidiary eToro (Europe) Ltd was granted a MiCA permit by Cyprus’ CySEC (announced 19 February 2025), enabling crypto services across the EU by passporting. What that authorisation covers, what can still change, and how to verify any provider’s status yourself.
The mirror image of the authorisation pages: a dated, sourced list of firms that have suspended, withdrawn, or been restricted in the EU around MiCA in force — Binance, Gemini, KuCoin and others — plus what an affected user should check and what a firm serving the EU must do now.
The transitional period has ended with no EU-wide extension. Grandfathering is closed, serving EU clients without a CASP licence now breaches EU law, and the statutory penalty ceiling reaches €5M or 3% of annual turnover. What changed on the day, what it means if you’re unlicensed, and the decision routes from here.
The MiCA transitional period ends 1 July 2026 with no extensions. What changes on the day, who is affected, what an orderly wind-down means, and the marketing exposure of an unauthorised CASP.
MiCA enforcement is decentralised to national authorities, so the consequence of staying unlicensed varies hard by member state — from orderly wind-down expectations to authorities warning of blacklisting and criminal exposure. What you must already have done, the enforcement-posture spectrum, and how to announce a wind-down without a fresh marketing finding.
Past your cut-off without a licence? The five paths — licence, cease, orderly wind-down, transfer clients, merge — what each does to your marketing surface, and why reverse solicitation will not save a platform still advertising into the EU.
The narrow “own exclusive initiative” exemption, and ESMA’s 17 April 2026 supervisory statement telling all 27 NCAs it cannot be relied on systematically. What counts as marketing into the EEA, why a disclaimer doesn’t create the exemption, and how a non-EEA firm checks its own surfaces.
Only authorised e-money tokens may be offered to EU users after the deadline. USDC and EURC are the compliant top-10 names; USDT is excluded. The compliant-vs-excluded picture, how to announce a delisting without a misleading-marketing problem, and the Poland/national-implementation gap.
The specific USDT question EU users search: it is not a MiCA-authorised e-money token, so licensed venues withdrew it from trading — but ESMA guidance lets custody and transfer continue. The custody-vs-trading distinction, the USDC/EURC alternatives, and what marketers must know.
A MiCA passport carries across the EU, but authorised CASPs are concentrated in a handful of member states and roughly ten show no public authorisations yet. The jurisdiction map for marketing teams: where your licence reaches, why reverse solicitation will not extend it, and how to geo-block or withdraw from a market without a new finding.
“Clear, fair, and not misleading.” The headline marketing rule. Most enforcement actions in 2025–2026 trace back to here. APY claims, “guaranteed,” “risk-free,” selective backtests — all live in this article.
A hero promise without a paired, visually-balanced risk warning fails this sub-article. Footer disclosures don’t satisfy it; prominence is part of the rule.
Every claim in a marketing communication must be consistent with the published whitepaper. This is the number-one finding on Launch Audits — the whitepaper says one thing, the landing page says another.
Paid endorsements by influencers are marketing communications under MiCA and must be disclosed and substantiated. The 2026 enforcement vector that caught HTX.
Paste any crypto marketing copy or URL. Verdict against MiCA in seconds.
A signed audit across MiCA, FCA, and GDPR. Five business days. From €4,950.
The line item that fails first is marketing. Pre-enforcement essay from 1 May 2026.
The eight-question pre-flight check before any banner ships into MiCA jurisdictions.