The marketing-relevant subset of MiCA plus the ESMA Guidelines, written for marketers. In force since 30 December 2024 for stablecoins; 30 June 2024 for utility tokens and CASP services.
The marketing rules cluster in Titles II–IV, refined by ESMA’s 2024–2025 guidelines on influencer and KOL marketing.
One sourced, filterable view of which exchanges are authorised, restricted, or withdrawn — register-verified facts only.
ESMA’s register of non-compliant crypto-asset service providers and what a listing does and does not mean.
On the public record, yes — via Coinbase Luxembourg S.A., MiCA-authorised by the CSSF (June 2025), passportable EU-wide.
Not as a MiCA-regulated service — Binance withdrew its Greek application on 24 June 2026 and told EU users services would stop from 1 July 2026, with withdrawals staying open.
KuCoin EU Exchange GmbH is register-authorised (Austria’s FMA, 27 November 2025) — yet the FMA published on 18 May 2026 that “the commencement of business operations still remains inadmissible”.
On the public record, yes — via its EU entity, MiCA-authorised by the Central Bank of Ireland (June 2025) and on the ESMA register.
On the public record, yes — authorised by Germany’s BaFin (announced 27 January 2025) and on the ESMA register.
On the public record, yes — via OKX Europe Limited, authorised by Malta’s MFSA (27 January 2025).
On the public record, yes — via Foris DAX MT Limited, authorised by Malta’s MFSA (27 January 2025).
On the public record, yes — licensed by the Netherlands’ AFM (announced 27 June 2025), covering the EU plus Norway, Iceland and Liechtenstein.
On the public record, yes — eToro (Europe) Ltd holds a MiCA permit from Cyprus’ CySEC (announced 19 February 2025).
On the public record, yes — Bitstamp Europe S.A., approved by Luxembourg’s CSSF (announced 16 May 2025), with EEA passporting.
Two routes after 1 July 2026: get authorised as a CASP, or genuinely stop marketing into the EEA.
Only authorised e-money tokens may be offered to EU users — USDC and EURC comply; USDT is excluded.
Not a MiCA-authorised e-money token, so licensed venues withdrew it from trading — but ESMA guidance lets custody and transfer continue.
“Clear, fair, and not misleading.” Most enforcement actions in 2025–2026 trace back to here.
A hero promise needs a paired, visually-balanced risk warning. Footer disclosures don’t satisfy it.
Every marketing claim must be consistent with the published whitepaper — the number-one audit finding.
Paid endorsements are marketing communications — disclosed and substantiated. The 2026 enforcement vector that caught HTX.
Paste any crypto marketing copy or URL. Verdict against MiCA in seconds.
A senior operator in the seat, compliance pre-flight included on everything that ships.
Paste a URL or your copy — the full verdict lands in seconds. Free, no signup.