Title III + Title IV plus the ESMA Guidelines on marketing communications. Marketing-relevant subset, written for marketers. In force since 30 December 2024 for stablecoins; 30 June 2024 for utility tokens and CASP services.
MiCA covers the issuance, offer, and trading of crypto-assets in the EU. The marketing-relevant articles cluster in Title II (offers of crypto-assets other than asset-referenced tokens), Title III (asset-referenced tokens / stablecoins), and Title IV (e-money tokens), with cross-cutting marketing-communication rules. ESMA’s 2024–2025 guidelines refined these for influencer and KOL marketing.
One sourced view of which crypto exchanges are authorised, restricted, or withdrawn in the EU under MiCA — entity, status, national competent authority, decision date and source per row, drawn only from register-verified facts and filterable/sortable. Where a status cannot be confirmed it is marked “not confirmed” rather than guessed.
The mirror of the availability tracker: ESMA’s MiCA register of “non-compliant entities providing crypto-asset services” — 164 entries as of 16 July 2026, with the listing authority, the authority’s own wording, the decision date and the source per row. Plus what appearing on it does and does not mean, grounded in ESMA’s own wind-down statement.
On the public record, yes — Coinbase serves EU users via Coinbase Luxembourg S.A., MiCA-authorised by the CSSF (June 2025) and passportable EU-wide. What that authorisation covers, what can still change, and how to verify any provider’s status on the ESMA register yourself.
On the public record, not as a MiCA-regulated service — Binance withdrew its MiCA application in Greece on 24 June 2026 and told EU users it would stop providing services from 1 July 2026, with withdrawals staying open. The dated facts, what our own committed ESMA register snapshot contains, ESMA’s wind-down statement quoted verbatim, and how to verify any provider’s status yourself.
KuCoin EU Exchange GmbH is on our committed ESMA register snapshot, authorised by Austria’s FMA on 27 November 2025 — and the FMA published on 18 May 2026 that, while it lifted the new-business prohibition ordered on 19 February 2026, “the commencement of business operations still remains inadmissible” under a decision dated 18 February 2026. The regulator quoted verbatim, and why a register line alone never answers “can I use it”.
On the public record, yes — Kraken serves EU/EEA users via its EU entity, MiCA-authorised by the Central Bank of Ireland (June 2025) and listed on the ESMA register. What that authorisation covers, what can still change, and how to verify any provider’s status yourself.
On the public record, yes — Bitpanda secured a MiCA CASP authorisation from Germany’s BaFin (announced 27 January 2025, one of the first) and is listed on the ESMA register. What that authorisation covers, what can still change, and how to verify any provider’s status yourself.
On the public record, yes — OKX serves EU/EEA users via OKX Europe Limited, MiCA-authorised by Malta’s MFSA (27 January 2025) and listed on the ESMA register. What that authorisation covers, what can still change, and how to verify any provider’s status yourself.
On the public record, yes — Crypto.com serves EU/EEA users via Foris DAX MT Limited, MiCA-authorised by Malta’s MFSA (27 January 2025, among the first major global platforms) and listed on the ESMA register. What that authorisation covers, what can still change, and how to verify any provider’s status yourself.
On the public record, yes — Bitvavo B.V. obtained its MiCA CASP licence from the Netherlands’ AFM (announced 27 June 2025), covering the EU plus Norway, Iceland and Liechtenstein. The home-market case: a Dutch firm licensed by its own national competent authority — and how to verify any provider’s status yourself.
On the public record, yes — eToro’s EU subsidiary eToro (Europe) Ltd was granted a MiCA permit by Cyprus’ CySEC (announced 19 February 2025), enabling crypto services across the EU by passporting. What that authorisation covers, what can still change, and how to verify any provider’s status yourself.
The entity-level licence lookup: eToro (Europe) Ltd, Cyprus Company No. HE 200585, authorised and regulated by CySEC as a Cyprus Investment Firm under licence 109/10, and how that maps to its MiCA CASP permit (announced 19 February 2025). The identifiers to match on the CySEC and ESMA registers yourself.
On the public record, yes — Bitstamp Europe S.A. was approved as a MiCA CASP by Luxembourg’s CSSF (announced 16 May 2025), reported as the first MiCA-licensed exchange in Luxembourg, with EEA passporting covering trading, order execution and custody. What that authorisation covers, what can still change, and how to verify any provider’s status yourself.
On the public record, Standard Chartered was named among the 37 CASPs added in ESMA’s first post-transition MiCA register update (15 July 2026, total 280 authorised), reported as authorised through a Luxembourg subsidiary (CSSF). What the listing does and doesn’t settle, and how to verify the specific entity on the ESMA register yourself.
The mirror image of the authorisation pages: a dated, sourced list of firms that have suspended, withdrawn, or been restricted in the EU around MiCA in force — Binance, Gemini, KuCoin and others — plus what an affected user should check and what a firm serving the EU must do now.
The transitional period has ended with no EU-wide extension. Grandfathering is closed, serving EU clients without a CASP licence now breaches EU law, and the statutory penalty ceiling reaches €5M or 3% of annual turnover. What changed on the day, what it means if you’re unlicensed, and the decision routes from here.
The MiCA transitional period ends 1 July 2026 with no extensions. What changes on the day, who is affected, what an orderly wind-down means, and the marketing exposure of an unauthorised CASP.
MiCA enforcement is decentralised to national authorities, so the consequence of staying unlicensed varies hard by member state — from orderly wind-down expectations to authorities warning of blacklisting and criminal exposure. What you must already have done, the enforcement-posture spectrum, and how to announce a wind-down without a fresh marketing finding.
Past your cut-off without a licence? The five paths — licence, cease, orderly wind-down, transfer clients, merge — what each does to your marketing surface, and why reverse solicitation will not save a platform still advertising into the EU.
Only ~17–20% (~210–244 of 1,200+) are fully MiCA-authorised. ESMA now expects the rest to have already implemented a wind-down, stopped onboarding, and stopped EU-targeting marketing. The authorisation math, the three obligations, the penalty range (€5M/3% to €15M/12.5%), and the two paths.
Per ESMA (republished by the AMF, early July 2026): unauthorised CASPs must wind down EU activity in an orderly way while safeguarding client assets — there is no intermediate status after 1 July, and ~280 CASPs were authorised as of 9 July. What “orderly” means for your marketing surface, and the two live paths.
The pillar answer: after 1 July 2026 there are only two routes — get authorised as a CASP, or genuinely stop marketing into the EEA. Why reverse solicitation can’t be the base for EU revenue (EU-aimed ads, app listings, affiliates, influencer posts and search marketing all break the exemption), and the two live paths.
The narrow “own exclusive initiative” exemption, and ESMA’s 17 April 2026 supervisory statement telling all 27 NCAs it cannot be relied on systematically. What counts as marketing into the EEA, why a disclaimer doesn’t create the exemption, and how a non-EEA firm checks its own surfaces.
Only authorised e-money tokens may be offered to EU users after the deadline. USDC and EURC are the compliant top-10 names; USDT is excluded. The compliant-vs-excluded picture, how to announce a delisting without a misleading-marketing problem, and the Poland/national-implementation gap.
The specific USDT question EU users search: it is not a MiCA-authorised e-money token, so licensed venues withdrew it from trading — but ESMA guidance lets custody and transfer continue. The custody-vs-trading distinction, the USDC/EURC alternatives, and what marketers must know.
A MiCA passport carries across the EU, but authorised CASPs are concentrated in a handful of member states and roughly ten show no public authorisations yet. The jurisdiction map for marketing teams: where your licence reaches, why reverse solicitation will not extend it, and how to geo-block or withdraw from a market without a new finding.
“Clear, fair, and not misleading.” The headline marketing rule. Most enforcement actions in 2025–2026 trace back to here. APY claims, “guaranteed,” “risk-free,” selective backtests — all live in this article.
A hero promise without a paired, visually-balanced risk warning fails this sub-article. Footer disclosures don’t satisfy it; prominence is part of the rule.
Every claim in a marketing communication must be consistent with the published whitepaper. This is the number-one finding on Launch Audits — the whitepaper says one thing, the landing page says another.
Paid endorsements by influencers are marketing communications under MiCA and must be disclosed and substantiated. The 2026 enforcement vector that caught HTX.
Paste any crypto marketing copy or URL. Verdict against MiCA in seconds.
Run your MiCA / FCA / GDPR marketing against the full rule packs yourself. €49 single · €199/mo suite. Information, not legal advice.
A signed audit across MiCA, FCA, and GDPR. Five business days. From €4,950.
The line item that fails first is marketing. Pre-enforcement essay from 1 May 2026.
The eight-question pre-flight check before any banner ships into MiCA jurisdictions.