// THE FIRM

Built by an ex-exchange CMO. Leveraged by AI. Based in Helsinki.

NorthPoint is a crypto-native marketing firm. We sell one thing — an exchange-grade marketing operating system — at three levels of involvement. The firm was founded in 2024 and operates out of Helsinki, Finland.

// THE THESIS

Why this firm exists at this size.

Crypto companies below a certain scale cannot afford an exchange-grade CMO as a full-time hire. Crypto companies above that scale often can't find one — the pool of people who have actually run marketing inside a scaled exchange is small. AI leverage collapses the gap: one operator, with the right stack, can cover what a thirty-person team used to, at prices that work on both ends of the market.

That is the entire thesis of the firm. Three tiers, one operating system, one operator, one AI stack. Everything else is implementation detail.

// THE OPERATOR

Jukka Blomberg.

Jukka Blomberg, founder of NorthPoint

Jukka Blomberg has spent fifteen years in international marketing and leadership. The last five were as CMO at international crypto exchanges, running marketing organisations of thirty-plus people and acquiring millions of users across Europe, Asia, and MENA.

Before crypto, he ran international marketing in financial services and emerging markets. He has authored two published books: Crypto Curious? (2023) and How to Profit from China (2016). He writes about crypto marketing, AI-leveraged operations, and EU regulation at northpoint.fi/resources.

Reachable on X, LinkedIn, and GitHub.

"The market wants generalist marketers who sound crypto-native, and exchange CMOs who sound like VPs. Neither is the job anymore. The job is to operate like a CMO, ship like a team, and leverage AI like an engineer. That's what NorthPoint is built to do."

— Jukka Blomberg
// THE FIRM

The firm.

NorthPoint Marketing Solutions Oy is a Finnish limited company registered in Helsinki. VAT: FI34987341. The firm operates one operator (Jukka Blomberg) and an AI stack that does what a much larger team used to. We deliberately don't scale headcount — scaling headcount replaces the thing that makes this firm worth hiring.

We chose Helsinki as the base for three reasons. First, Finland is a clean regulatory and tax jurisdiction for a firm operating across EU borders. Second, Helsinki is an honest two-hour flight from most European crypto hubs (London, Berlin, Zug, Dubai via one connection), which matters for Scale Track retainers. Third, proximity to FIN-FSA makes MiCA-era work faster.

// SKIN IN THE GAME

Skin in the game.

We hold a BTC treasury. Not as a speculation. As a statement that the firm's time horizon is aligned with the industry it operates in. We chose this work because we believe in it on a ten-year horizon, not a one-quarter one.

// THE WAY WE WORK

The way we work.

// CONTACT

Contact.

// CMO'S SOCIAL
X · LinkedIn · GitHub