Open repositories, long-form essays, two books. Everything is real and linked to its canonical source.
Looking up a specific rule? See the Regulations library → — quoted rule text, common violations, and how to comply for MiCA, FCA, and GDPR.
Shipped as Claude skills. Works in Claude Code, Cursor, and any agent supporting skills.
$npx skills add jukkablomberg/northpoint
The tools and judgment layer we use to run crypto marketing solo.
View on GitHub →40 rules to check before you ship a crypto ad in the EU.
View on GitHub →Open-source policy and operator memos. Markdown source, version control, citable. CC-licensed where stated.
Three-track policy framework: a published custody framework, a confiscation-to-reserve legal mechanism, and a 0.5% strategic FX allocation phased over five years. CC-BY 4.0, forkable for other jurisdictions.
View on GitHub →Live tracker of sovereign Bitcoin reserve activity across states, central banks, and sovereign wealth funds. The data layer underneath the policy debate.
View on GitHub →The corporate-treasury case for a Bitcoin allocation. Operator memo on structure, custody, accounting, governance, and the standard counter-arguments.
View on GitHub →The only benchmark of how crypto marketing actually measures up to the regimes that govern it — built from anonymised results of the compliance audits run on this site, and compounding with every check.
Failure rates by jurisdiction across MiCA, FCA, SEC, MAS, VARA and GDPR. 73% of crypto landing pages fail at least one MiCA risk-warning rule. Most marketing has never been measured against the rules — this is.
Read the benchmark →CP26/13 closes 3 June 2026; the authorisation gateway opens 30 September. The live, enforced control today is the financial-promotions regime — and marketing is the line item that fails first. The FCA-readiness checklist. 1 June 2026.
Agent-payment rails went institutional in May 2026: Circle Agent Stack, AWS Bedrock AgentCore, x402 under the Linux Foundation with Visa, Mastercard, and Google. A new category of crypto company appeared — and it needs the marketing function it can't yet hire for. 1 June 2026.
When an autonomous agent settles a stablecoin payment, who is the regulated party — and does USDC-as-EMT pull e-money rules in too? An operator's read on the gap builders are shipping marketing claims into, 30 days before the MiCA cliff. 1 June 2026.
"Your agent handles your money" is a regulated financial promotion the instant it reaches an EU or UK consumer. The regulated-marketing playbook for the category that just appeared — across three converging rulebooks. 1 June 2026.
Two AI-native crypto marketing agencies published their own "definitive 2026 ranking" this week — and put themselves at the top. That is a funnel, not a ranking. The buyer-side question is one layer up. 26 May 2026.
Anthropic shipped its bank-side compliance agent the first week of May 2026. Every marketing claim a CASP makes is about to be machine-verifiable against the same evidentiary pipeline. 25 May 2026.
Three crypto exchanges have a 2026 F1 sponsorship. None of them are in the top three by global volume. The grid is now the inverse of the leaderboard. 25 May 2026.
Crypto.com vacates a $1B sponsorship era. Kraken posts a $96–192k Brand Partnerships Manager the same week. The seat isn't dying — it's moving down-market. 21 May 2026.
Binance, Crypto.com and Coinbase are restructuring the marketing seat inside a 60-day window. Not three resignations — a structural reset. 20 May 2026.
"Interim" is no longer a placeholder — it is the new shape of the function. 19 May 2026.
The marketing role got reshaped into a product-operator role. 18 May 2026.
Week by week inside an exchange while the permanent successor is being found. 15 May 2026.
Bybit ended F1. Tour de Suisse cancelled Zondacrypto. The agency stack still prices for the era that ended. 14 May 2026.
Two Tier-1 exchanges in seven days. The exchange-marketing job just changed shape. 13 May 2026.
The part he can't see from outside the exchange. 12 May 2026.
What replaces it is not a smaller version of the same thing. 11 May 2026.
Necessary infrastructure, not the same as marketing leadership. 8 May 2026.
The largest US exchange just validated the operating model. 7 May 2026.
A 40-page report on how senior crypto marketers run the function in 2026. 6 May 2026.
The line item that fails first is marketing. 1 May 2026.
What distinguishes exchange-scale marketing from the rest. 26 Apr 2026.
A buyer-side decision tree. Five questions, in order. 26 Apr 2026.
A structural rebuild, not a tooling swap. 27 Apr 2026.