We don't publish case studies until Tier 2 engagements produce results we can publish. Until then, we publish the work that made the firm — open repositories, long-form essays, two books, and the occasional template. Everything below is real, linked to its canonical source, and usable without calling us first.
Everything in this section is published as an installable Claude skill. One command to install the whole NorthPoint stack, or install individual skills by name. Works inside Claude Code, Cursor, and any agent environment that supports the skills spec.
// INSTALL ALL $npx skills add jukkablomberg/northpoint // OR INSTALL A SPECIFIC SKILL $npx skills add jukkablomberg/northpoint --skill crypto-cmo-ai-stack $npx skills add jukkablomberg/northpoint --skill mica-marketing-self-audit // LIST EVERYTHING IN THE MARKETPLACE $npx skills add jukkablomberg/northpoint --list
// CLAUDE CODE PLUGIN INSTALL
/plugin marketplace add jukkablomberg/northpoint
/plugin install crypto-cmo-ai-stack
/plugin install mica-marketing-self-audit
The tools and judgment layer we actually use to run crypto marketing solo. Includes the stack, the rules we apply on top, and what we don't use AI for. The public version of the table of contents — subscribers get the book.
40 rules to check before you ship a crypto ad in the EU. Operator-grade MiCA marketing self-audit with an AI system prompt included. Fork it, run it, ship safely.
A primer on crypto written for the people who actually want to understand what it is and why it matters, without the usual hype. Available in print and digital.
On Amazon →How to understand and operate in the Chinese market as an international business. Published in 2016, still structurally correct.
Amazon → Apple Books →Five essays in the queue. Published as they're finished — no dates, no chronological index, no blog scaffolding. Canonical URLs live under /resources/writing/[slug]; LinkedIn and X are distribution only.
What actually distinguishes exchange-scale marketing from the rest of crypto marketing, and why the distinction matters when you're hiring.
Why AI alone produces polished mediocrity, and the specific rules we apply on top of every model output.
How EU crypto regulation actually shapes what you can say, in which market, to whom. Practical, not legal.
Why AI-enabled content scale is the fastest way to teach your community to ignore you.
The weakest link in any AI-assisted marketing workflow is almost always the brief. What a good brief looks like.
As essays ship, they appear here. No dates, no reverse-chronological feed. The list grows quietly.
Monthly marketing brief template, positioning doc template, and the exchange-grade campaign checklist. Published selectively.