We don't publish case studies until Tier 2 engagements produce results we can publish. Until then, we publish the work that made the firm — open repositories, long-form essays, two books, and the occasional template. Everything below is real, linked to its canonical source, and usable without calling us first.
Free heuristic compliance checks for crypto marketing copy. Paste any banner, ad, landing page, email, or cookie banner — get a verdict in seconds. Two checks live today (MiCA, GDPR), four more on the roadmap. See all checks →
Risk warnings, guaranteed-return language, fair/clear/not-misleading test, marketing-communication identifiability, past-performance disclaimers. Five of forty rules. ~10 sec to run, no signup.
Run the MiCA check →Forced/bundled consent, unsubscribe mechanism, cookie consent, controller identity, profiling and behavioral-advertising disclosure. Five of thirty-plus rules. ~10 sec to run, no signup.
Run the GDPR check →// ON THE ROADMAP — FCA financial promotions, SEC retail communications, MAS DPT, VARA marketing rulebook, token-launch pre-mortem, ad creative compliance scan. See all →
Everything in this section is published as an installable Claude skill. One command to install the whole NorthPoint stack, or install individual skills by name. Works inside Claude Code, Cursor, and any agent environment that supports the skills spec.
// INSTALL ALL $npx skills add jukkablomberg/northpoint // OR INSTALL A SPECIFIC SKILL $npx skills add jukkablomberg/northpoint --skill crypto-cmo-ai-stack $npx skills add jukkablomberg/northpoint --skill mica-marketing-self-audit // LIST EVERYTHING IN THE MARKETPLACE $npx skills add jukkablomberg/northpoint --list
// CLAUDE CODE PLUGIN INSTALL
/plugin marketplace add jukkablomberg/northpoint
/plugin install crypto-cmo-ai-stack
/plugin install mica-marketing-self-audit
The tools and judgment layer we actually use to run crypto marketing solo. Includes the stack, the rules we apply on top, and what we don't use AI for. The public version of the table of contents — subscribers get the book.
40 rules to check before you ship a crypto ad in the EU. Operator-grade MiCA marketing self-audit with an AI system prompt included. Fork it, run it, ship safely.
A primer on crypto written for the people who actually want to understand what it is and why it matters, without the usual hype. Available in print and digital.
On Amazon →How to understand and operate in the Chinese market as an international business. Published in 2016, still structurally correct.
Amazon → Apple Books →Operator-grade essays on exchange marketing, AI leverage, and EU crypto regulation.
Rachel Conlan exits Binance Jun 15. Steven Kalifowitz exits Crypto.com Jun 30. The interim chair at Binance is a wallet operator, not a marketing operator. The exchange-marketing job just changed shape — and the agency-vendor stack is not built to take the new brief. 13 May 2026.
Mark Ritson just diagnosed the $1B Crypto.com brand as awareness without a reason to exist. He's right. The part he can't see from outside the exchange is which gate-stack decisions actually built that hole — and which operator job has to come next. 12 May 2026.
Crypto.com's CMO of six years just announced his exit. Coinbase cut 14% of staff six days earlier. The era of the $1B-marketing crypto exchange is closing in real time. What replaces it is not a smaller version of the same thing. 11 May 2026.
An Anthropic partnership is necessary infrastructure for any agency that wants to keep operating in the AI-marketing category in 2026. It is not the same thing as marketing leadership. Here is where the line falls. 8 May 2026.
On May 5, Coinbase laid off 14 percent of its staff and told the world the surviving organisation would run on AI-native pods. The largest publicly listed US exchange just validated the operating model the rest of crypto has been arguing about for six months. 7 May 2026.
A 40-page operator-grade report on how senior crypto marketing leaders run the function in 2026 — synthesised entirely from public sources, citation by citation. Ships September 1. 6 May 2026.
On May 1 there are exactly sixty days left in the MiCA transitional period. ESMA has removed the informal grace-period assumption. The line item that fails first is marketing. 1 May 2026.
What actually distinguishes exchange-scale marketing from the rest of crypto marketing, and why the distinction matters when you're hiring. 26 Apr 2026.
A buyer-side decision tree for the founder choosing between a Coinbound retainer, a Lunar Strategy engagement, a MarketAcross PR contract, and a part-time CMO. Five questions, in order. 26 Apr 2026.
When 12% of Crypto.com, 30% of Gemini and 25% of Algorand walks out the door and AI gets cited as the reason, the next 90 days is a structural rebuild — not a tooling swap. 27 Apr 2026.
Why AI alone produces polished mediocrity, and the specific rules we apply on top of every model output.
How EU crypto regulation actually shapes what you can say, in which market, to whom. Practical, not legal.
Why AI-enabled content scale is the fastest way to teach your community to ignore you.
The weakest link in any AI-assisted marketing workflow is almost always the brief. What a good brief looks like.
Monthly marketing brief template, positioning doc template, and the exchange-grade campaign checklist.