Observation 1
Calls to action are seen far more often than they are pressed. The site shows its buttons constantly and almost nobody presses one. The problem is not reach; it is what the buttons ask for.
Measurement behind it
Calls to action were seen 1,583 times and clicked 28 times: 1.8%. The site had 459 sessions in the same window.
Fix, written to be shipped
Give each page one primary call to action, put the destination in the button's own words, and read the click rate per page in the next window rather than the site-wide total.
Source
- ga4.events_28d[event=cta_view].count · GA4, 5 September – 2 October 2026
- ga4.events_28d[event=cta_click].count · GA4, 5 September – 2 October 2026
- ga4.totals_named.sessions · GA4, 5 September – 2 October 2026