MAS marketing self-audit.

Free skill · MIT · 37 rules · Verdict per rule, with rewrites · v1.0.0

Full MAS (Singapore) marketing self-audit for cryptoasset and Digital Payment Token (DPT) services.

Install.

No account, no key, no runtime.

npx skills add jukkablomberg/northpoint --skill mas-marketing-self-audit-pro

Read the full file on GitHub

When to use it.

Invoke when you submit a marketing asset (banner, ad, landing page, email, X post, video script, whitepaper excerpt, KOL contract, press release, MRT/bus creative, app store listing) that may reach Singapore consumers, for the full 37-rule audit.

The 37 rules.

Public retail advertising bans (rules 1–6)
  • 1No public-space DPT advertising in Singapore
  • 2No DPT ATMs in Singapore public spaces
  • 3No broadly targeted online ads to Singapore retail
  • 4No organic social posts targeting Singapore retail
  • 5No sponsorship of SG public events, sports teams, or venues
  • 6App store listing visible in SG App Store / Play Store
Risk warnings and balanced presentation (rules 7–10)
  • 7DPT trading is "highly risky" framing required
  • 8No trivialisation of DPT trading
  • 9No emphasis on potential gains without potential losses
  • 10Risk warning prominence and placement
Guaranteed-return, yield, and leverage claims (rules 11–14)
  • 11No guaranteed-return language
  • 12Leverage marketing restrictions
  • 13Yield/staking claims with specific APY
  • 14Lending / DeFi product framing
Customer suitability and retail access measures (rules 15–18)
  • 15Customer knowledge assessment required before trading
  • 16No credit card / unsecured credit payment for DPT (retail)
  • 17No use of "incentives" to promote DPT services to SG retail
  • 18Net-worth / income / accreditation thresholds (if claimed)
Influencer / KOL / third-party promotion restrictions (rules 19–22)
  • 19No engagement of third parties to promote DPT services to SG retail
  • 20Affiliate programs reaching SG
  • 21Internal staff promoting on personal social
  • 22KOL contract scope and pre-approval
Geo-targeting and exclusion (rules 23–26)
  • 23Geo-fence must be effective, not cosmetic
  • 24Singapore proxies in marketing copy
  • 25B2B / institutional carve-out documentation
  • 26Conferences and events in Singapore
Token classification and SFA overlap (rules 27–29)
  • 27Token classification disclosure
  • 28Security token (SFA) prospectus and authorisation
  • 29Financial Advisers Act overlap for "advice" framing
AML / CFT marketing claims (rules 30–31)
  • 30No "regulator-endorsed" or "MAS-approved" framing
  • 31AML/CFT overclaiming
Stablecoin-specific rules (rules 32–34)
  • 32MAS-regulated SCS framing
  • 33"Backed", "fully reserved", "1:1" claims for stablecoins
  • 34Redemption terms communication for stablecoins
Cross-border and licensing language (rules 35–37)
  • 35Accurate licence-status framing
  • 36Exemption framing
  • 37Cross-border solicitation into SG without licence

What you get back.

Returns verdict + per-rule analysis + rewrite suggestions.

Run it without installing.

Paste an asset, get a verdict.

Run the free check →

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