MiCA marketing self-audit.

Free skill · MIT · 40 rules · Verdict per rule, with rewrites · v1.0.0

Full MiCA marketing self-audit.

Install.

No account, no key, no runtime.

npx skills add jukkablomberg/northpoint --skill mica-marketing-self-audit-pro

Read the full file on GitHub

When to use it.

Invoke when you submit a marketing asset (banner, ad, landing page, email, X post, video script, whitepaper excerpt, KOL contract, press release) for the full 40-rule audit.

The 40 rules.

Risk warnings (rules 1, 6–9)
  • 1Substantive risk warning required
  • 6Risk warning prominence
  • 7Mobile-first risk-warning placement
  • 8Capital-loss specific language required
  • 9Localised language for risk warning
Misleading claims, guarantees, and superlatives (rules 2, 3, 10–14)
  • 2No guaranteed-return language
  • 3Unsubstantiated superlatives
  • 10Substantiation for numerical claims
  • 11No emphasis on potential gains without potential losses
  • 12No misleading time-frame compression
  • 13No "as good as money" framing for crypto-assets
  • 14No regulatory-approval misframing
Past performance and historical claims (rules 5, 15–17)
  • 5Past-performance disclaimer
  • 15Selective time-period cherry-picking
  • 16Forward-looking projections without basis
  • 17Historical comparison framing
Identifiability and disclosure (rules 4, 18–22)
  • 4Marketing identifiability (CTA presence)
  • 18Influencer/KOL paid-content marker
  • 19Affiliate-link disclosure
  • 20Identity of the issuer / CASP
  • 21Fee disclosure for paid-channel content
  • 22Conflict-of-interest disclosure for proprietary products
Whitepaper consistency (rules 23–26)
  • 23Marketing claims must appear in whitepaper
  • 24Risk profile must match whitepaper
  • 25Service scope must match
  • 26Token economics consistency (for ART/EMT issuers)
Stablecoin / ART / EMT-specific rules (rules 27–30)
  • 27"1:1 backed" / "fully reserved" claims
  • 28"Stable" claim for stablecoins
  • 29Redemption rights communication
  • 30Significant ART / EMT specific disclosures
Cross-jurisdictional flags (rules 31–34)
  • 31Geo-restriction visibility
  • 32Passporting claims (for EU-licensed CASPs)
  • 33Non-EU marketing reaching EU consumers
  • 34Cross-jurisdictional regulator claims
Specific format & channel rules (rules 35–40)
  • 35Visual prominence parity
  • 36Video script disclosure
  • 37QR code / mobile redirect disclosure
  • 38Email-channel rules
  • 39KOL / influencer contract scope
  • 40Press release / earned-media boundary

What you get back.

Returns verdict + per-rule analysis + rewrite suggestions.

Run it without installing.

Paste an asset, get a verdict.

Run the free check →

Related packs.

Rules are free. Judgment is the job.

Hire NorthPoint →