// COMPARISON · UPDATED JULY 2026 · REVIEWED ANNUALLY
Crypto marketing compliance services, compared.
Five categories of provider will offer to look at your crypto marketing before it ships. They do not do the same job, they do not cost the same, and only one of them can lawfully approve a UK financial promotion. This page compares the categories, not the brands — and tells you which one we are.
// DISCLOSURE · WE ARE IN THIS COMPARISON
NorthPoint is our own service. We’ve included it and said so — judge the comparison accordingly. This page is published by NorthPoint Marketing Solutions Oy, and one of the options described below is ours. We have not ranked ourselves first, we do not claim to be “best”, and we state plainly what our own service does not do. Every statement about anyone else here is either sourced and dated, or describes a category rather than making a claim about a named firm. Our standing view on self-published rankings is on the record: when the agencies write their own rankings →
// 01 · WHAT THIS PAGE COMPARES
Categories, not brand rankings.
Most “top crypto compliance agencies” pages rank named firms against each other. We have deliberately not done that, for one reason: we cannot verify the service scope, turnaround, staffing or pricing of another firm to a standard we would be willing to defend, and a compliance domain is the worst possible place to publish an unverifiable claim about someone else. A shorter honest page beats a longer invented one.
So the unit of comparison here is the category of provider. Within each category the strengths and the limits are structural — they follow from what the provider is, not from how good a particular firm is. Once you know which category you need, finding named firms inside it is easy, and the official registers linked further down are the right place to start.
// 02 · THE FIVE CATEGORIES
Who does what, and what they will not do.
| Category | What it delivers | What it will not do | Typical cost shape |
|---|
Law firm
Regulatory / financial-services practice |
A legal opinion on how a regime applies to your product, entity and market. Privilege. A named partner who will stand behind the analysis. |
Go through a landing page, an ad set and a KOL brief line by line at campaign speed. That is production-rate work, not partner-hours work. |
Hourly or fixed fee per matter |
Compliance consultancy
Regulatory / RegTech advisory |
Policy, process and the control framework: who signs off what, in what order, with what record. Authorisation support. |
Usually not marketing craft. A control framework tells you an asset must be reviewed; it does not tell you how to rewrite the headline so it still sells. |
Monthly retainer or project |
| Crypto marketing agency with a compliance add-on |
Production and distribution, with a compliance step attached to the work it produces. |
Review its own output at arm’s length. Check whether marketing-compliance review is actually on the published service list before assuming it is included. |
Monthly retainer |
Specialist marketing-compliance operator
← NorthPoint is here |
Per-asset review of finished marketing against a stated rule set, with the triggered line quoted back and a concrete rewrite. Operator-grade, at campaign speed. |
Give legal advice, approve a financial promotion, or certify that anything is compliant. See “what we do not do” below. |
Per asset, or monthly |
| In-house team plus tooling |
Fastest loop, full context, no external dependency. The only option that scales with shipping volume at no marginal cost per asset. |
Provide independence. A team reviewing copy it wrote, against rules it also interpreted, has no second pair of eyes. |
Headcount plus tool licences |
Cost shapes describe how each category typically bills, not a market rate. We have not published a price range for any category we do not operate in, because we have no sourced figure for one.
// 03 · MARKET CONTEXT
What the surrounding market costs.
Marketing-compliance review is bought next to the marketing spend it protects, so the adjacent numbers are the useful context. Two of these are published by other people; two are in the regulatory record.
// PUBLISHED AGENCY ANCHOR
$15,000–$30,000+ per month
Coinbound, a crypto marketing agency, states on its own site: “Most crypto public relations firms start between $15,000–$30,000+ per month.” Source: coinbound.io, page last updated 5 June 2026, read 29 July 2026.
// PUBLISHED DISTRIBUTION ANCHOR
From $99 per publisher
The same page states that Coinscribble press-release packages “start at $99 for smaller publishers and go up to several thousand dollars per publisher for the largest crypto media” — the low end of the same market. Same source and date as above.
// THE REGULATORY CEILING
Up to 12.5% of annual turnover
MiCA sets administrative fines for the most serious infringements at up to €15 million or 12.5% of total annual turnover (Article 111). The authorisation math and the penalty range →
// THE UK PRECEDENT
HTX, February 2026
The FCA’s February 2026 High Court action involving HTX, an offshore exchange whose promotions reached UK consumers, is the working example that reach into the UK matters more than where the entity sits. Section 21 and the three lawful gateways →
We publish our own prices rather than quoting on request: a single audit at €49, the Self-Audit Suite at €199 per month, and a done-for-you Launch Audit from €1,500. Those numbers sit inside the market context above, which is the honest reason to show you the context. It does not follow that a €49 audit substitutes for a $20,000 retainer; they buy different things.
// 05 · WHERE NORTHPOINT FITS — DISCLOSED
One category, stated limits.
Disclosure: this is the section about our own service, on our own page. NorthPoint is a specialist marketing-compliance operator. We review finished crypto marketing — landing pages, ads, emails, X posts, KOL briefs — against published MiCA, FCA and GDPR rule packs, quote the triggered line back, and hand you a rewrite. It is operator-grade work delivered at the speed marketing actually ships.
// WHAT WE DO
Per-asset review, published rules.
- Free checks — a public 5-rule version of each pack, no signup. Run one →
- Single audit — €49 — one asset, one full pack.
- Self-Audit Suite — €199/mo — MiCA, FCA and GDPR packs, unlimited assets. See the suite →
- Launch Audit — from €1,500 — a signed, done-for-you review of a whole asset set. See the tiers →
// WHAT WE DO NOT DO
The list we would want to read.
- We do not give legal advice. Everything we publish and deliver is information. For a binding view, retain counsel.
- We do not approve financial promotions. We are not an FCA-authorised approver. What approval actually means →
- We do not certify or guarantee compliance. We say “checked”, never “compliant”, and we do not promise a regulatory outcome.
- We do not do AML, KYC, transaction monitoring or licensing. Different discipline, different providers.
- We do not rank named competitors. Including on this page.
This page is general information about how marketing-compliance work is bought and who performs it. It is not legal advice, not a recommendation of any named firm, and not a determination that any provider, tool or approach will satisfy a regulator. Descriptions of third parties are limited to what is publicly published by them, sourced and dated where a figure is quoted; nothing here is a review, rating or endorsement. For a binding view on a specific promotion, authorisation, approval or exemption, retain qualified counsel in the relevant jurisdiction.