31 companies in crypto, AI and fintech that brought in an outside marketing leader part-time, what prompted it, and the public source for each.
Every row is a third-party engagement found in a public source and read on the date shown: a company's own announcement, or a provider's case study. None is a NorthPoint client and none is a testimonial. A row counts only when an outside person or firm held the marketing seat part-time or for a fixed term. As of 2026-09-19: Crypto 4 · AI 11 · Fintech 15 · Other B2B tech 1. 26 of 31 give at least a month for the engagement; 16 state a length or term. Dates are what each source says, so a case can be years old and says nothing about the company today.
| Company | What prompted it | Shape | When · how long | Source |
|---|---|---|---|---|
| alfred (Alfred Pay) Crypto · early-stage Latin American payments and crypto-rail fintech |
not stated; appointment post emphasizes brand strategy and growth experience, not a specific buying trigger | fractional CMO | 2022-10-27 announcement start and end not stated; appointment announced 2022-10-27 |
Buyer announcement as of 2022-10-27 |
| CoinAvatar Crypto · early crypto and DeFi digital-asset platform |
not stated; company says fractional CMO guides marketing and brand strategy | fractional CMO | 2023-10-15 announcement start and end not stated; appointment announced 2023-10-15 |
Buyer announcement as of 2023-10-15 |
| Uniswap Foundation Crypto · crypto ecosystem foundation |
needed its first brand and marketing strategy, initial marketing budget and a Marketing Director search | fractional CMO via Go Fractional | 2024 (budget-year anchor; exact months unstated) 5 months at 1-2 days per week |
Provider case, buyer named as of 2024 |
| Zivoe Crypto · crypto real-world-asset credit protocol preparing and executing a fundraise and launch |
needed awareness, partner interest, market education and trust around a complex RWA protocol before and during fundraising | fractional CMO via Coinbound | active by 2024-10-08 range not stated; provider case published after the fundraise on 2024-10-08 |
Provider's account as of 2024-10-08 |
| EmergeGen AI AI · enterprise-AI data-governance startup |
not stated; founder credited the fractional CMO in a product and accelerator milestone post | fractional CMO | active by 2025-12-21 start and end not stated; active by 2025-12-21 |
Buyer announcement as of 2025-12-21 |
| ENDGAME AI · AI product-development consultancy expanding across European markets |
bring senior leadership for proposition clarity, go-to-market and international scale | strategic advisor and fractional CMO | 2025-10-22 start and end not stated; appointment announced 2025-10-22 |
Buyer announcement as of 2025-10-22 |
| Femmflo AI · AI womens-health app at launch/build stage |
add strategic marketing clarity and leadership while building the product; exact purchase comparison not stated | fractional CMO | 2026-01-07 start and end not stated; appointment announced 2026-01-07 |
Buyer announcement as of 2026-01-07 |
| Flip AI · enterprise voice-AI customer-service platform around Series A |
scale an AI product's marketing; the Series A was announced the same week, but the hire's causal trigger is not stated | fractional CMO | fractional role announced 2026-01-15; full-time conversion announced 2026-03-31 later post describes about six months fractional before conversion; this conflicts with the January public announcement as a start marker |
Buyer announcement as of 2026-03-31 |
| Frends AI · European enterprise integration platform that added an AI connector in 2025-09 |
unfocused demand generation and need to align marketing and sales during European expansion | fractional CMO and GTM lead via Scaling with Hugo | fractional role began 2025-04; client site confirms role active in 2026 provider says April 2025 to present; client About and official hiring page still list the role |
Provider's account as of 2026-09-18 |
| LeadCrunch AI · early-stage AI demand-generation SaaS company |
define category, market focus and the first marketing capability for an underfunded startup | fractional CMO via Chief Outsiders | 2016-07 weekly meetings for six months from July 2016 |
Provider case, buyer named as of 2016-07 |
| Quandri AI · post-raise AI insurtech SaaS company |
VP Marketing seat stayed empty after other executive hires and marketing lacked executive coordination | fractional CMO via Eighty Twenty CMO | ended before 2025-07-16 12 weeks; transitioned to a permanent VP Marketing hire |
Provider case, buyer named as of 2025-07-16 |
| Radiant AI · Round A AI cybersecurity company |
VP Marketing left during category creation and rebrand | fractional CMO | 2025-01 January 2025 to May 2026 |
Provider case, buyer named as of 2026-05 |
| SEELAB.AI AI · generative-AI creative studio entering international growth |
shape strategic roadmap, brand narrative, partnerships and international growth | fractional CMO and board member | 2025-10-16 start and end not stated; appointment announced 2025-10-16 |
Buyer announcement as of 2025-10-16 |
| Together AI AI · AI infrastructure and model-platform company at early growth stage |
AI go-to-market acceleration and category building; no client-side selection reason located | fractional/interim CMO via HyperGrowth Partners | confirmed in 2024 public appointment statement; exact month of the fractional contract unstated start and end not stated; public 2024 announcement and provider profile attest role |
Provider's account as of 2024 public statement |
| VisitIQ AI · nanocap AI marketing-intelligence company ahead of a financing round |
GTM optimization across direct sales, channels and demand generation while repositioning around AI-search disruption | fractional CGTMO via Eric Rudolf / CGTMO | active by 2025-07 20 months ongoing as observed 2026-09-04 |
Provider's account as of 2026-09-04 |
| Addresscloud Fintech · scaling insurtech property-risk data platform |
clarify the company story and align communication as adoption expands in a regulated market | fractional CMO | 2026-02-11 start and end not stated; appointment announced 2026-02-11 |
Buyer announcement as of 2026-02-11 |
| AML RightSource Fintech · PE-backed financial-crime compliance services company serving financial institutions |
build marketing strategy and infrastructure for growth after a private-equity partner recommendation | fractional CMO via Chief Outsiders | 2018-05 May to November 2018 |
Provider case, buyer named as of 2018-11 |
| Baker Hill Fintech · banking-technology vendor after carve-out and merger |
unify two companies, launch a new brand and build marketing infrastructure after merger | interim CMO via Chief Outsiders | after 2015-09 merger eight months stated; exact start and end not stated |
Provider case, buyer named as of 2015-09 |
| ClientPay Fintech · online-payments software brand for professional-services firms; now part of 8am |
not stated; client describes executive coaching, mentoring and marketing-team development | fractional CMO via Authentic | attested by 2026-05-14; exact engagement dates unstated exact start and end dates unstated |
Provider case, buyer named as of 2026-05-14 |
| corfinancial Fintech · established fintech software vendor serving banking and investment-management firms |
sale potential was hindered by limited brand awareness and no targeted marketing effort in UK and US markets | fractional CMO via Portfolio Marketing Communications | active by 2022-05 active by May 2022; end date not stated |
Provider case, buyer named as of 2022-05 |
| Digitzs Fintech · early-stage fintech/payments startup preparing for traction and capital growth |
needed launch credibility, investor confidence and a coordinated capital-formation narrative | fractional CMO via Maria Botta | active by 2016-04 calendar range not stated; active at the April 2016 launch |
Provider case, buyer named as of 2016-08 |
| First Rate Fintech · established wealth-management reporting technology provider |
VP Marketing departure created a leadership opening while the firm sought new markets and channel growth | acting CMO via Chief Outsiders | active during 2015 website relaunch start and end not stated; acting-CMO execution covered the 2015 website relaunch |
Provider case, buyer named as of 2015 |
| GoCardless Fintech · established bank-payments and open-banking platform; now part of Mollie |
not stated; published scope spans strategy, experimentation, lifecycle, performance marketing, AI and automation | fractional growth leadership via Marketing Momentum | active as observed 2026-09-05; start unstated listed as current on the provider page; start and end dates unstated |
Provider's account as of 2026-09-05 |
| Integrated Cash Logistics Fintech · B2B cash-management technology company after proving its service scalable |
leadership lacked marketing expertise and wanted to increase awareness, generate interest and accelerate growth | fractional CMO via Authentic | active across 2022-2023 active through the case's 2024-04-01 publication; exact start date unstated |
Provider case, buyer named as of 2024-04-01 |
| Jillion Fintech · funded pre-launch Gulf/MENA payments company |
no public brand or transactions and a need to establish institutional confidence | CMO via Marketing Momentum | 2023-10 October 2023 to October 2024 |
Provider's account as of 2024-10 |
| LINK Investment Management Fintech · Canadian workplace-savings and retirement fintech SaaS moving from product build to sales |
needed a CRM, buyer personas, measurement and senior marketing leadership while building permanent hires | fractional CMO via Eighty Twenty CMO | circa 2021; retrospective fractional-role confirmation dated 2026-05-22 three-month trial extended twice to nine months; exact start and end dates not printed |
Provider case, buyer named as of 2026-05-22 retrospective |
| Mitt Arv Fintech · digital-legacy and financial-asset planning startup |
needed marketing and brand leadership while building the app and introducing its financial-legacy category | fractional CMO | active by 2024-11-06; founder retrospectively places start about 2022-04 founder says relationship had lasted three years by 2025-04-25; exact start and end not stated |
Buyer announcement as of 2025-04-25 retrospective |
| Outside Financial Fintech · pre-launch fintech startup |
founders lacked marketing skill before launch | fractional CMO | late 2016 started late 2016; work documented through October 2017 |
Provider case, buyer named as of 2017-10 |
| Ready Credit Fintech · PE-owned fintech/payments company after acquisition |
new owners wanted a repeatable go-to-market process and expansion into new verticals | fractional CMO via Chief Outsiders | by 2025-04-25 less than one year by the case publication date |
Provider case, buyer named as of 2025-04-25 |
| Vermilion Software Fintech · investment-reporting software provider preparing a trade sale |
sudden internal marketing departure and limited time before the FactSet sale | fractional CMO via Portfolio Marketing Communications | active until 2016-11 sale; approximate 2013 start inferred from three-year duration initial three months at one day/week; expanded to two then three days/week and continued three years through sale |
Provider's account as of 2016-11 |
| ControlMonkey Other B2B tech · seed-stage cloud/Terraform automation company |
founder wanted to scale marketing efforts and sharpen a broad cloud-management position | fractional CMO via Ido Assaf | active by 2023-11 18 months; exact start and end not stated |
Provider case, buyer named as of 2023-11 |
The same research read 47 cases. 16 were not an outside engagement and are left out: 12 unfilled in-house job postings, 1 internal retention, 1 internal interim appointment, 1 unresolved role change, 1 agency engagement. A job posting is not a purchase, and an employee covering the seat is not a fractional hire. If you hold the seat question now, the trade-off against an agency is in Fractional CMO vs a crypto marketing agency; NorthPoint's own offer is on Fractional CMO.
Corrections: a row changes only when its source does, and the change is dated here. None yet.