A 30-person crypto marketing organisation's output, run by one operator plus AI.
This is the stack we use, the judgment rules we apply on top, and what we deliberately do not use AI for. Open-sourced as a Claude skill — install it into your own workflow with one command.
Knowledge at the top. Skills underneath. An MCP server that exposes both to Claude. The two skills marked PUBLIC are on github.com/jukkablomberg/northpoint — copy them verbatim. The rest is the part that ships with a 90-day install.
northpoint-cmo-os/ │ ├── README.md # Operating manual ├── CLAUDE.md # Orchestration rules — what runs when │ ├── knowledge/ # LAYER 1: FOUNDATION │ ├── brand/ # Voice, positioning, visual identity │ ├── product/ # Token, protocol, exchange details │ ├── markets/ # EU · Asia · MENA — regulation per region │ ├── audiences/ # ICPs, personas, jobs-to-be-done │ ├── competitors/ # Tracked competitor moves & narratives │ └── narrative-library/ # 47 crypto narratives, indexed daily │ ├── skills/ # LAYER 2: EXECUTION │ ├── crypto-cmo-ai-stack/ # PUBLIC · the AI stack itself │ ├── mica-marketing-self-audit/ # PUBLIC · 40 EU compliance rules │ ├── narrative-tracker/ # Daily monitoring + briefs │ ├── waitlist-launch/ # Token / product launch comms │ ├── exchange-listing-comms/ # Listing announcements │ ├── crypto-content-writer/ # Long-form, threads, blog │ ├── press-release-writer/ # Regulation-aware press │ ├── pitch-deck-builder/ # Investor decks │ └── reference-writer/ # Customer case studies │ ├── templates/ # Design assets │ ├── pitch-deck-2026.pptx │ ├── case-study.docx │ └── (other brand templates) │ ├── mcp-server/ # INFRASTRUCTURE │ ├── server.py # FastMCP — exposes everything above │ └── README.md # Setup guide │ ├── runs/ # Generated deliverables, dated │ └── setup/ # Onboarding new team members
The same architecture every Tier 2 (CMO Operating System) install ships. The same architecture we run for ourselves. See the 90-day install →
The public stack is shipped as a Claude skill. Works inside Claude Code, Cursor, and any agent environment that supports the skills spec.
// INSTALL THE NORTHPOINT STACK $npx skills add jukkablomberg/northpoint --skill crypto-cmo-ai-stack
View the source: github.com/jukkablomberg/northpoint
The part the tools cannot do. These are the operator-grade rules applied on top of every AI-assisted workflow.
Generic output is not a drafting problem; it is a brief problem. The fix is upstream. Editing your way out of a bad brief produces polished mediocrity.
"What would the most credible critic of this say in three words or fewer?" If you cannot answer it, the piece is not ready. Most AI output fails this test because it optimises for plausibility, not for withstanding scrutiny from someone who knows the space.
The hook has to come from a human who has felt the problem. AI will open with something coherent. Coherent is not the same as compelling, and in crypto, where attention is aggressively rationed, coherent gets scrolled past in a fraction of a second.
AI makes it trivially cheap to produce ten times the content output. This is also the fastest way to train your community and your audience to ignore you. Ship less, with higher conviction. The asymmetry in crypto is not production speed — it is trust, and trust is burned faster than it is built.
The weakest element in any AI-assisted workflow is almost always the brief — vague objective, unclear audience, no stated constraints. Spending 80% of the effort on the brief and 20% on the output consistently beats the reverse.
Rare in this genre. The line between "could AI do this" and "should AI do this" is where most operators get it wrong.
When a security incident lands, a regulatory action drops, or a product failure goes public, the first words from the brand carry the entire emotional weight of whether trust survives the next 48 hours. AI will produce competent prose. Competent is the wrong register for a crisis. The first draft has to come from someone who has lived the moment.
The slightly-off sentence, the three-word paragraph, the opinion that does not hedge — these are not style bugs. They are the signal that a human with actual convictions wrote this. AI corrects for them. Do not let it.
Whether a meme is in-group or cringe, whether a Telegram channel is showing genuine conviction or quietly rotting, whether a new narrative is building signal or manufacturing noise — these are pattern-recognition calls that require having been inside enough crypto communities long enough to know the difference.
The AI Crypto CMO subscription is the lowest-friction way to get the stack — and the judgment layer on top — operating inside your marketing function.