No authority approved this. Say so.

The rule.

Verbatim extract, read on 4 November 2026 from the source below. Everything else on this page is NorthPoint’s plain-English reading.

What it requires.

• A clear and prominent statement that the marketing communication has not been reviewed or approved by any competent authority in any Member State, and that the named party is solely responsible for its content.
• Prominent means it is seen with the claim, not hidden in a footer the reader never reaches.

Who it applies to.

Marketing communications for a crypto-asset other than an asset-referenced token or an e-money token. The wording names the offeror, the person seeking admission to trading or the trading-platform operator, depending on who prepared it.

Common violations in marketing copy.

Non-compliant vs compliant.

Related rules.

• MiCA Art. 7(1)(a): marketing must be identifiable as such →

  Article 7(1)(a) · European Union

• MiCA Art. 7(1)(b): fair, clear and not misleading marketing →

  Article 7(1)(b) · European Union

• MiCA Art. 7(1)(c): marketing must match the white paper →

  Article 7(1)(c) · European Union

• MiCA Art. 7(1)(d): state the white paper and contact details →

  Article 7(1)(d) · European Union

• MiCA Art. 7(2): no marketing before the white paper is out →

  Article 7(2) · European Union

• MiCA Art. 6(5): the white paper's value-loss warnings →

  Article 6(5) · European Union

• 'Regulator approved' claims: MiCA vs the UK FCA →

  EU and UK side by side.

• Every MiCA rule record →

  Markets in Crypto-Assets Regulation (EU) 2023/1114.

Source.

This page is general, sourced information for marketing teams, not legal advice. The examples are written by NorthPoint to illustrate the rule; for a binding view on your own promotion, retain qualified counsel in the jurisdiction concerned.