The rule.
“clearly state that a crypto-asset white paper has been published”
Verbatim extract, read on 4 November 2026 from the source below. Everything else on this page is NorthPoint’s plain-English reading.
What it requires.
- The communication says plainly that a crypto-asset white paper has been published.
- It gives the address of the offeror's (or applicant's, or platform operator's) website, plus a telephone number and an email address for contact.
Who it applies to.
Marketing communications for a crypto-asset other than an asset-referenced token or an e-money token, where a crypto-asset white paper is required.
Common violations in marketing copy.
Learn more → (a bare link, no mention of a white paper)
A generic link does not state that a white paper has been published.
Join our Telegram for support.
A community channel is not the telephone number and email address the provision lists.
Non-compliant vs compliant.
“Buy [Token] today. Questions? DM us.”
“A crypto-asset white paper for [Token] has been published at [website]. Contact: [phone] · [email].”
Related rules.
-
Article 7(1)(a) · European Union
-
Article 7(1)(b) · European Union
-
Article 7(1)(c) · European Union
-
Article 7(1)(e) · European Union
-
Article 7(2) · European Union
-
Markets in Crypto-Assets Regulation (EU) 2023/1114.
Source.
| Instrument | Regulation (EU) 2023/1114 on markets in crypto-assets (MiCA) |
|---|---|
| Provision | Article 7(1)(d) |
| Primary source | https://www.esma.europa.eu/publications-and-data/interactive-single-rulebook/mica/article-7-marketing-communications |
| Official text | https://eur-lex.europa.eu/eli/reg/2023/1114/oj/eng |
| Read from | ESMA Interactive Single Rulebook, one page per article (ESMA's own publication of the MiCA text) |
| Checked |
This page is general, sourced information for marketing teams, not legal advice. The examples are written by NorthPoint to illustrate the rule; for a binding view on your own promotion, retain qualified counsel in the jurisdiction concerned.