11 UK provisions for cryptoasset promotions — Article 73ZA, COBS 4.1.7, 4.10 and 4.12A and their Annexes — each with the official source, examples and the fix.
Each record is one provision of the UK regime for cryptoasset financial promotions, read from the FCA’s own instrument (FCA 2023/27, in force 8 October 2023) or from legislation.gov.uk.
11 records · United Kingdom · regulator: Financial Conduct Authority · last reviewed 4 November 2026.
Article 73ZA of the Financial Promotion Order: how an FCA-registered cryptoasset firm can communicate its own promotions — and when the exemption falls away.
COBS 4.1.7CR: a registered cryptoasset firm relying on Article 73ZA follows the COBS 4 promotion rules as if authorised, and must keep policies and procedures.
COBS 4.1.7DG points registered crypto firms to Principle 7, GEN 1.2 (referring to approval by the FCA) and GEN 4.5. What that rules out in your copy.
COBS 4.10.3G(8) and 4.10.9AR(4): an FCA-registered crypto firm cannot approve a financial promotion or confirm its compliance. What that means for partners.
COBS 4.12A.7R restricts monetary and non-monetary incentives to invest. Its exception covers non-readily realisable securities, P2P and LTAFs — not cryptoassets.
COBS 4.12A.11R(1)(d) prescribes the risk warning a UK cryptoasset promotion must carry: the exact words, and where the shorter form applies.
COBS 4 Annex 1R section 8: the FCA's risk summary for qualifying cryptoassets — five headings, the FSCS and FOS lines, and the 10% rule of thumb.
COBS 4.12A.21R, the third condition: before a direct-offer crypto promotion, take reasonable steps to establish the client is certified HNW, sophisticated or restricted.
COBS 4 Annex 5R: the restricted investor statement a UK crypto investor signs — the 10% of net assets test, what counts, and COBS 4.12A.25G's aggregation.
COBS 4.12A.28R, the fourth condition, and COBS 10: assess appropriateness when a crypto order responds to a direct-offer promotion. Registered firms included.
COBS 4.12A.37G and 4.12A.41G: design crypto risk warnings to WCAG and give them in another language where recipients may not read English well.
MiCA Articles 6(5) and 66(3) against COBS 4.12A.11R and the UK risk summary: who must warn, what wording is fixed, and where the warning must appear.
Why 'MiCA-approved' and 'FCA approved' fail: MiCA Article 7(1)(e)'s mandatory statement against the UK's GEN 1.2 pointer and the limits on registered firms.
Long-form guides and trackers: the FCA library.
General, sourced information for marketing teams — not legal advice. Each record names its primary source and the date it was read.
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