CMO Operating System — 90-day install

// WHAT YOU GET

By Day 90.

A locked positioning document, signed off by your exec team.
A fully installed AI-leveraged marketing stack inside your environment.
Rebuilt content engine, with at least one campaign shipped under the new system.
A 12-month CMO runbook for your internal team.
An internal owner trained, a signed handover, a clear end date.

// HOW IT WORKS

13 weeks.

// WEEKS 1–3

Diagnose.

Market and competitive map.
Positioning audit.
Funnel teardown and analytics instrumentation.
MiCA / regulatory gate review.

Ends with: locked positioning, 12-week execution plan, CEO sign-off.

// WEEKS 4–9

Install.

AI stack installed in your environment.
Content engine rebuilt around new positioning.
Acquisition funnel re-plumbed with live instrumentation.
First campaign shipped under the new system.

Ends with: one campaign shipped, a week-by-week rhythm in place.

// WEEKS 10–13

Hand over.

Playbooks into your team's Notion or Linear.
Internal owner trained.
12-month CMO runbook written.
Signed handover. Day 90 is the end.

Ends with: a function your team runs without us — or a clean upgrade to Fractional Crypto CMO.

// PRICING

Two options. Fixed scope.

// OS STANDARD

€55,000 · 90 DAYS

Pre-Series A to early A. Single market. No regulatory gate.

Hire NorthPoint →

// OS SCALED

€85,000 · 90 DAYS

Series B+. Multi-market or MiCA-gated rollout. Regulatory review included.

Hire NorthPoint →

50% on signature, 50% at Day 45. Capacity: 3–4 engagements per year.

// FAQ

Before you ask.

What do we have at the end?

A running marketing function — stack installed, playbooks in your Notion, internal operator trained, a shipped campaign, a 12-month runbook. Not a strategy deck.

Can this roll into a retainer on Day 90?

Yes. See Fractional Crypto CMO.

We install the marketing function.