CMO Operating System — 90-day install

CMO Operating System.

We install a working marketing operating system inside your company in 90 days, and hand it to your team.

You have a marketing team, or you're about to hire one, and you know the current setup won't survive the next growth phase. You don't need another consultant's deck. You need the function built — the stack, the playbooks, the rhythm, the reporting — and handed over to a team that can run it without us. That's what 90 days buys.

What you get by Day 90.

A locked positioning document, signed off by your exec team.

A fully installed AI-leveraged marketing stack inside your environment — research, content, analytics, community ops, reporting.

Rebuilt content engine shipping at least one full campaign under the new system before handover.

A 12-month CMO runbook written for your internal team.

At least one internal person trained to own the system afterwards.

A final review, a signed-off handover, and a clear end date.

Not on the list: a PowerPoint strategy document you file and forget. We don't ship decks.

Who it's for.

Series A to early Series B crypto companies post-fundraise, pre-scale.

Companies that have a marketing hire coming and want the function built before the hire lands.

Companies where founder-led marketing is no longer scaling and the operating system needs to exist before the next CMO arrives.

Exchanges and protocols rolling out into a new market (particularly MiCA-gated Europe) and needing the marketing function built to match.

The 13 weeks.

// WEEKS 1–3

Diagnose.

The first three weeks are about replacing assumption with evidence.

Market and competitive map: who is actually winning attention, and why.
Positioning audit: what your buyers hear vs. what you intend.
Funnel teardown: where attention leaks, where conversion breaks.
Analytics instrumentation: what you're measuring vs. pretending to measure.
MiCA / regulatory gate review if you sell into Europe.
Absorbs the old Product X-Ray capability as a labeled diagnostic.

Ends with: a locked positioning document and a 12-week execution plan, both signed off by your CEO.

// WEEKS 4–9

Install.

The middle six weeks are the build.

Install the AI stack inside your environment.
Rebuild the content engine around the new positioning.
Re-plumb the acquisition funnel with live instrumentation.
Set the community ops cadence and ship the first campaign under the new system.
Replace any pre-existing consulting decks with running playbooks.

Ends with: at least one campaign shipped under the new system and a week-by-week rhythm in place.

// WEEKS 10–13

Hand over.

The final four weeks make sure the system survives us leaving.

Convert playbooks into your team's Notion or Linear.
Train the internal person who will own it afterwards.
Write the 12-month CMO runbook — month-by-month priorities, metrics, campaign calendar, escalation gates.
Final review with your exec team.
Signed handover document. Day 90 is the end.

Ends with: a function your internal team can run without us, or — if you want us to keep running it — a clean upgrade to the Fractional Crypto CMO retainer.

Two options. Fixed scope.

// OS STANDARD

€55,000 · 90 DAYS

For pre-Series A to early Series A crypto companies operating in a single market. Single-region rollout. One marketing team to train. No regulatory gate.

Book a call →

// OS SCALED

€85,000 · 90 DAYS

For Series B+ companies operating at exchange scale, across multiple markets, or with a MiCA-gated European rollout in scope. Larger internal team to train. Regulatory review included.

Book a call →

Paid 50% on signature, 50% at Day 45. Tier 3 fees paid in the prior 3 months are credited against this engagement. Capacity: 3–4 engagements per year, at most two running in parallel.

Before you ask.

What do we have at the end that we didn't have on Day 1?

A running marketing function — the stack installed, the playbooks in your Notion, an internal operator trained, a shipped campaign, and a 12-month runbook. Not a strategy deck.

What if we don't have a marketing team yet?

The engagement assumes at least one person inside your company who will own it afterwards. If that person doesn't exist yet, start with the Fractional Crypto CMO retainer — we run it while you hire — or delay Tier 2 until that hire is in seat.

Can this roll into a retainer on Day 90?

Yes. By Day 75 we'll know whether a retainer makes sense, and if you want one, onboarding is clean because the infrastructure and context are already in place. See Fractional Crypto CMO.

Can you do this in fewer than 90 days?

No. 90 days is the minimum viable timeline for this outcome. Compressing it produces a deck instead of a function.

How many hours a week from our side?

Expect 4–6 hours per week from the CEO or founder in weeks 1–3 and 10–13, and 2–3 hours per week in the middle phase. Plus the time of whoever is being trained to own the system afterwards.

Do you work with companies outside Europe?

Yes. Our base is Helsinki but the engagements are global. EU-specific scope (MiCA gate review) only applies if you sell into Europe.