// BENCHMARK · ANNUAL REPORT

The State of Crypto Marketing Compliance 2026.

Most crypto marketing has never been measured against the rules that govern it. Every audit run on NorthPoint is one anonymised data point. Together they make the only benchmark of how the industry actually measures up — across MiCA, FCA, SEC, MAS, VARA and GDPR.

Preview edition. Figures below are illustrative and will be replaced with live, aggregated results as the 2026 dataset closes. Methodology is described at the foot of this page.
// HEADLINE FINDINGS

What the audits show.

73%
of crypto landing pages fail at least one MiCA Article 88 risk-warning rule
2.4k
marketing assets audited across seven jurisdictions to date
1 in 5
token-launch surfaces carry guaranteed-return language that breaches the FCA regime
// FAILURE RATE BY JURISDICTION

Where marketing breaks most.

FCA (UK) financial promotions81%
MiCA (EU)73%
MAS (Singapore)68%
SEC retail (US)59%
VARA (Dubai)57%
GDPR / ePrivacy52%

"Most crypto marketing isn't reckless. It's just never been measured against the rules. Now it is."

— Jukka Blomberg, foreword to the 2026 benchmark

// THE REPORT COMPOUNDS WITH EVERY AUDIT

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// METHODOLOGY

How this is measured.

The benchmark aggregates anonymised results from NorthPoint compliance audits — the same MiCA, FCA, SEC, MAS, VARA, GDPR and ad-creative engines published at northpoint.fi/check. Each audited asset contributes a pass/flag/fail outcome per rule; no client, project, or asset content is identifiable in the aggregate. Failure rates are the share of audited assets that triggered at least one FAIL in the relevant regime. The dataset grows continuously as checks are run, and figures are refreshed as it closes. This is an operator-grade benchmark, not legal advice or a regulatory statistic.