The rule.
Pricing, cost and fee policies are publicly available, in a prominent place on the provider's website.
What it requires.
- Pricing, cost and fee policies are publicly available, in a prominent place on the provider's website.
- For marketing, that is the page a 'zero fees' or 'lowest fees' claim must survive: the ad and the published policy say the same thing.
Who it applies to.
Crypto-asset service providers.
Common violations in marketing copy.
Trade crypto with zero fees.
If a spread, network fee or conversion fee applies, the published fee policy contradicts the ad.
Fee schedule visible only after account creation
Not publicly available in a prominent place on the website.
Non-compliant vs compliant.
“No fees. Ever.”
“0% trading commission on [pairs]. A spread and network fees apply — see our fee policy → [website/fees].”
Related rules.
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Article 66(2) · European Union
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Article 66(3) · European Union
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Article 66(5) · European Union
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Markets in Crypto-Assets Regulation (EU) 2023/1114.
Source.
| Instrument | Regulation (EU) 2023/1114 on markets in crypto-assets (MiCA) |
|---|---|
| Provision | Article 66(4) |
| Primary source | https://www.esma.europa.eu/publications-and-data/interactive-single-rulebook/mica/article-66-obligation-act-honestly-fairly |
| Official text | https://eur-lex.europa.eu/eli/reg/2023/1114/oj/eng |
| Read from | ESMA Interactive Single Rulebook, one page per article (ESMA's own publication of the MiCA text) |
| Checked |
This page is general, sourced information for marketing teams, not legal advice. The examples are written by NorthPoint to illustrate the rule; for a binding view on your own promotion, retain qualified counsel in the jurisdiction concerned.