Non-EEA marketing check.

Monitor every non-EEA client you onboard.

A signed “we don’t market in the EEA” declaration is unverifiable. The Non-EEA Marketing Monitor scans each client’s surfaces — site, app stores, campaigns, KOLs — from an EEA vantage, monthly, with an evidence-of-scan report for your compliance file.

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Common questions.

What counts as marketing into the EEA?
The signals this check reads under MiCA Art. 7: EEA-language localisation, country-specific promotions, EUR / SEPA payment rails, and availability or onboarding language aimed at EEA residents.
What is reverse solicitation?
Under MiCA Art. 61 a client may approach an unlicensed firm on their own initiative — but outbound marketing destroys the exemption. Active solicitation with no explicit EEA exclusion is the exposure this check flags.
How is the full Monitor different from this check?
This check reads one page from our server’s vantage. The Non-EEA Marketing Monitor scans every surface — site, app stores, campaigns, KOLs — from an EEA IP, monthly, with an evidence-of-scan report for your compliance file.

Rules are free. Judgment is the job.

See the CMO plans →