The Brain is the AI's persistent memory of your project. Every brief, every draft, every analysis reads from this document. Fill it like you'd brief a new CMO on day one.

One-liner ≤ 280 chars. Used at the top of every AI output. Elevator pitch Voice archetype — choose — irreverent challenger research-grade serious builder-confident degen-native institutional-credible memetic and punchy The AI matches tone to this. You can refine with voice examples below. Do not say

Phrases the AI must never write. e.g. "guaranteed", "financial advice", "to the moon". Primary narrative The single narrative you most want to be associated with. Secondary narratives

Competitors

Used in War Room and competitor-aware drafts. Twitter handles preferred. Differentiator Primary segment Secondary segments

Website Twitter / X handles

Jurisdictions

Determines which Safety packs run on Studio drafts. Voice examples (canonical posts) Separate examples with a blank line. Style anti-examples Separate examples with a blank line.