Brain — AI Crypto CMO

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The Brain is the AI's persistent memory of your project. Every brief, every draft, every analysis reads from this document. Fill it like you'd brief a new CMO on day one.

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Identity

Who the project is, in the AI's words.

Project name Ticker

One-liner ≤ 280 chars. Used at the top of every AI output. Elevator pitch Voice archetype The AI matches tone to this. You can refine with voice examples below. Do not say

Phrases the AI must never write. e.g. "guaranteed", "financial advice", "to the moon".

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Positioning

Where you sit in the market and who you sit next to.

Primary narrative The single narrative you most want to be associated with. Secondary narratives

Competitors

Used in War Room and competitor-aware drafts. Twitter handles preferred. Differentiator

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Audience

Who you're writing for. And who you're not.

Primary segment Secondary segments

Geos in

Geos out (excluded)

e.g. "UK-retail" if FCA promotion rules exclude you.

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Assets

Channels and links the AI can reference and route to.

Website Twitter / X handles

Discord invite Telegram channels

Docs URL Blog RSS

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Compliance

Which rule packs run on every draft, automatically.

Jurisdictions

Determines which Safety packs run on Studio drafts.

MiCA / CSP status FCA consumer promotion in scope

Active Safety packs Derived from the jurisdictions above — these packs run automatically on every Studio draft before you see it.

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Voice training

Examples the AI imitates. The single highest-leverage section.

Voice examples (canonical posts) Separate examples with a blank line. Style anti-examples Separate examples with a blank line.

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Version history

Every confirmed save, and exactly what changed in it.

Changes are reviewed before they’re saved — nothing is written until you confirm. Every save lands in the version history above. ← back to Bridge

⌘K ask G T today G B brain G C studio