Ten pre-loaded crisis playbooks.
Comms templates and decision trees for the ten most-likely crypto-marketing crises. Pre-loaded so the 2am moment isn't the moment you draft from scratch.
User-facing comms in the first 60 minutes. Press strategy. Regulator notification timing. Internal team communication templates. Bounty-and-recovery messaging.
Comms for user trust preservation when a held or supported stablecoin depegs. Differentiation from issuer. Halt-trading communication. Recovery and re-listing language.
Status-page playbook. User-facing communications across X, app, email. Press strategy for extended outages. Post-mortem template.
Public-statement strategy when a regulator letter lands. Coordination with counsel. User communication about scope and timing. Peer-cease-and-desist response template (when a competitor gets one).
CEO, CTO, or founder unexpectedly exits. Internal announcement, external announcement, investor communication, press statement, narrative around transition.
Exchange counterparty, custodian, or marketing partner experiences a public failure. Statement of relationship and exposure. User reassurance. Contract reviewed under stress.
A post, KOL, or community thread blows up around an alleged problem. Decision tree on respond-vs-stay-quiet. Statement templates. Internal team comms.
Voluntary or forced withdrawal halt. User-trust preservation. Regulator coordination. Timeline communication. Resumption announcement.
Founder or senior team member doxxed, threatened, or personally attacked. Security coordination, communications principles, what to say publicly vs. internally.
Native token (governance, utility, or exchange-token) suffers a sharp drawdown. Communication discipline — what is and isn't fair to say under MiCA / FCA. Community management. Founder voice.
// About the playbooks
Each playbook contains pre-drafted comms templates, decision trees, and a recommended sequence. They are starting points, not scripts — every crisis has its own specific facts. The value of pre-loading is that the 2am moment isn't also the drafting-from-scratch moment.
Active a playbook by hitting the hotline (Telegram / WhatsApp). Jukka will be on the call within 60 minutes during business hours, 4 hours otherwise. War-room time included in your subscription up to 8h per event.